Talk:Yellow pages/Archives/2013

logo removal
Per removed the logo. Since the walking fingers on on the photo of the Auckland phone book it doesn't really add much to the article. NE Ent 17:35, 31 March 2013 (UTC)

Title alteration
Change of title name from Yellow pages to Yellow Pages --Shubham Ashok Gandhi 14:03, 25 April 2013 (UTC)
 * The title was once Yellow Pages, but it was changed by consensus to Yellow pages. Some of the content is about the trade mark Yellow Pages, but the thrust of the article is about business directories in general.  Please see the Requested move section above for a fuller discussion. Certes (talk) 18:15, 25 April 2013 (UTC)

Proposed updates to Environmental Concerns section
I’m Wesley Young with the Local Search Association, an organization that represents Yellow Pages publishers. I believe the “Environmental Concerns” section would benefit from the addition of the following:

1. This section references a study that says that a majority of Americans rarely or never use printed Yellow Pages. However, several other studies have found that a majority of consumers continue to use Yellow Pages. I want to add reference to a 2013 survey by RingCentral that found that approximately 58% of working U.S. adults said they use phone books. The RingCentral study appeared in USA Today.

2. Phone book directories are 100% recyclable and are made using soy-based and non-toxic inks, glues and dyes, according to the industry’s sustainability report

3. The San Francisco Board of Supervisors passed, and the Mayor signed, an ordinance to repeal the Yellow Pages distribution ordinance referenced in the article. I would like to link to the repeal ordinance in the entry.

4. I want to add reference to several findings from the 2009-2011 editions of the Environmental Protection Agency’s Municipal Solid Waste report (Note: the 2011 report, released in 2013, is the most recent report):

- The 2009 Environmental Protection Agency (EPA) Municipal Solid Waste report classified directories as the smallest contributor of paper and paperboard products to the solid waste stream, representing only 0.3% – significantly less than all other paper product categories such as newspapers, magazines and books.

- In 2010, the EPA stopped measuring directories separately from newspapers, indicating the minor impact of directories on municipal waste.

- The EPA’s 2011 report showed that approximately 73% of phone directory, newspaper and mechanical papers were recycled.

5. I would like to note a Pulp and Paper Products Council finding that directory publishers reduced paper usage by nearly 60% between 2007-2012.

6. I want to add reference to the industry’s national consumer choice website, www.YellowPagesOptOut.com, which allows consumers to opt-out of receiving phone books.

I look forward to any feedback from the community regarding these proposed changes.