Talk:Youth marketing/Archive 1

Feedback
I think you may want to mention MTV briefly because that was a huge factor in youth marketing. I wouldn't mention it in a huge paragraph or anything because it already has it's own WikiPage, but MTV's shows were created to have an influence on this market. (Scriptgeek (talk) 14:20, 9 November 2011 (UTC))

Peer review
Hi,

You have a very interesting topic, and a lot of great information! I really enjoyed reading your article. I made a few minor grammatical edits for you. I also just have a few notes:

- I think the sentence "Youth Marketing is under increased scrutiny by specific public oriented establishments such as government, academia, and the media. Because of increased commercialism towards kids and marketing in schools, this type of marketing is under scrutiny." might flow better if it were condensed.

- I was confused by the sentence, "Recently in youth marketing there has been a lot of information and misinformation on this topic despite the issue of youth marketing." as well as the sentence, "As early adopters of new technologies youth in many ways are the defining users of the digital media embracing this new culture."

- "The research that is done on youth marketing quickly becomes outdated by the time it's published as a result of the growth of digital media as educators and health professionals continue to get a grasp on the situation." seems like a bit of a run-on sentence.

- In the sentence, "On the other hand, we have some scientists that believe youth marketing is a good thing because it helps to define who they are as a consumer," the "they" you are referring to is unclear.

- The sentences "Generation Y is very similar to the baby boomer generation especially at different points in life. So it’s essential to see what experiences each generation has experienced while growing up." seem like they would work better if they were combined, and if the meaning of the first sentence was clarified a bit more.

-- I think you're doing a great job, and would be interested in hearing more about the different ways in which various generations (as you mentioned Generation Y) have been marketed to as youth.

Keep up the good work, Aja99 (talk) 02:10, 27 October 2011 (UTC)Aja99

Hey jules, I really think the ideas that you have for the concept of advertising on teens and young adults is really interesting so far. I think for the first part of your opening paragraph you might want to take out or fix the sentence with "for my article" in it because your article doesnt need sentences like that to tell us what we are going to read! Also, I think for the second paragraph when you mention that branding is everything and so is image, I think it would be awesomoe if you could maybe find a company that does target their audiences specifically for that. If you cant think of any I know one that could be helpful iff you're interested and if it ties in with your sources! All in all I think it is looking great so far! Daniellecomm375 (talk) 19:06, 30 October 2011 (UTC)

Peer Review
Hi there, great start to your article. I think you did a a good job flushing out some a bunch of details about marketing. I made a tiny edit to a typo that you had on your page. The typo was in the "Reaching the Market" section and it read "Today young people expect to be able to learn about, interact and be entertained by with brands or services targeting them online". The "by with" part sounded awkward so I changed it to "Today young people expect to be able to learn about, interact and be entertained with brands or services targeting them online". Also, I really liked your sections on "Public Attitudes Towards Youth Marketing" and "Social Effects of Youth Marketing"! There was a lot of great information there. However, I would suggest rereading those sections and looking for typos and ways to rephrase some sentences so that the paragraphs flow better. Also, maybe you should look into finding some citations for some of the information that you have already written in your article. Again great start to your article. I look forward to reading the finished copy and learning even more about the world of Youth Marketing. Have an awesome day. Sjeanbap (talk) 21:21, 1 November 2011 (UTC)

Peer Remarks
Hello, I have a few minor questions and comments that I hope will be helpful rather then not. Hopefully.

Comments: -I too would like to learn more about the different generations in terms of marketing strategies and their affects, especially in terms of gender and their differencing strategies for little boys and girls. -I would suggest you find more examples. For instance, find advertisements for toys and examine how a action figure is marketed to a little boy versus how barbie is marketed to a little girl. -As for writing, I think clarity may be key. I noticed in the other peer reviews they mentioned typos. For me, the lack of clarity more so hindered me form really understanding your points. -Lastly, you had a lot of references, but not every point was referenced/cited?? Questions: -What are the main activities being described to youth/teens? -What are the typical "markets" that they are targeting them for? -Why is it a difficult market (viewing wise) to connect with and sell to? -What are the strategies? How are they formed? Where and how do the ideas come about? How is it then executed thoroughly? -What are the more prominent differences between girls and boys as far as influence? -Why is it believed that youth marketing is more influential versus, lets say college marketing?

Overall, great start to a great topic. I do understand this is a working article. Hope I've helped even just a little. -Joujoute — Preceding unsigned comment added by Joujoute (talk • contribs) 23:53, 6 November 2011 (UTC)

Peer Review
Hey great start to the paper. I pointed out a couple of ways that you could rephrase the questions a little bit in order to get across your points more effectively. For example, maybe you could switch your first paragraph into something more along the lines of this: "Youth marketing is a term used in the marketing and advertising industry to describe activities that are aim to communicate with young people, typically in the age range of 12 to 34. This large age demographic can be broken up into three age groups: Teen Marketing, which targets consumers between the ages 13 to 19, College Marketing, which targets consumer between the ages of 18 to 23, and Young Adult Marketing, which targets consumers age 23 and beyond. " Also, do you have to include Tween marketing in your first paragraph if it doesn't necessarily fall into the same category of youth marketing? (Youth Marketing: 12-34; Tween Marketing: 8-12). What you have looks good so far, but I would suggest going back and adding citations to what you have so far. Some articles that may be of use to you for citations are: http://joc.sagepub.com/content/4/2/203.full.pdf+html http://ajph.aphapublications.org/cgi/reprint/94/2/326 http://www.jstor.org/stable/30000707?seq=2

Also, be sure to go back and read your article through, I am sure you can find more ways to change the words that you already have in order to make the paper flow better.

Also in terms of the Public Attitude towards marketing section, I stumbled upon a journal data base that seems to have a lot of information on the public policy on marketing. Check it out, I think it can be of great help to you. http://www.jstor.org/

Also someone seems to have signed the bottom of the social effects of marketing section. Be sure to go back and delete that s you don't confuse the reader.

Again, great start to the paper, I will try and make time to read this article occasionally and give more constructive feedback! Sjeanbap (talk) 14:57, 7 November 2011 (UTC)

Peer Review
Hey, I finally read through your part of the article. I made a bunch of adjustments due to grammar mistakes and sentence structure.

What I noticed is that you need some more citations for your article. I'm sure a lot of the information that you would be looking for can be found on that jstor.org website that I was talking to you about. Also, if you have the time I would say set up a meeting with Sut Jhally, he would be more than happy to give you plenty of articles, links, and documentaries about the evils of youth marketing.

Also, in the second paragraph I had a hard time following your transition between convergence and the need for new marketing told for the youth. You should go back and reread that paragraph in order to try and see what ways you could make your points in that paragraph more clear and thorough.

All things considered, great start to your article, just keep expanding and add some more citations and you will be fine. Feel free to change any of the edits I made if they are not to your liking. Sjeanbap (talk) 14:59, 9 November 2011 (UTC)

Section name change
I decided to change the section "social effects of youth marketing" to "targeting the demographic." It appeared the direction that myself and others were going in with that section seemed to focus more on how the youth is targeted, how marketers are tapping into different aspects of their lives, and the effect that it's had on their consumerism rather than how marketing has really effected them socially. Jules2013 (talk) 06:43, 25 November 2011 (UTC)

Hey! Just read more of your article and I think that you have made some really great progress with your topic. I really like the way in which you broke down the article into segments because it makes the article more defined and easier to follow. Keep up the good work, I'm interested in seeing how the rest of it comes out! Daniellecomm375 (talk) 02:37, 28 November 2011 (UTC)