Tecovas (company)

Tecovas is an American retailer of cowboy boots and Western-style apparel. The company got its start by Paul Hedrick as a direct-to-consumer business and is headquartered in Austin, Texas. Along with cowboy boots, Tecovas also sells leather accessories and denim products.

History
According to popular sources, Hedrick, a Texas native, graduated from Harvard and began working as a management consultant in Greenwich, Connecticut, where he found it difficult to purchase cowboy boots. He started designing and manufacturing boots in Leon, Mexico, before launching the online retailer in 2015. The company is named for the geological formation Tecovas Creek, allegedly due to the founder's dream of becoming a paleontologist.

In addition to its online sales, the company began opening brick and mortar stores in 2019, with locations across several states. During the COVID-19 pandemic, Tecovas opened seven new physical locations. Sales have grown primarily as a result of digital advertising, with New York and Chicago emerging as two of the company's largest markets.

Sponsorship
Tecovas is the official boot sponsor of the Austin Gamblers; one of 10 bull riding teams of the Professional Bull Riders (PBR) Team Series held every summer through autumn in the United States since 2022. In 2024, Tecovas became the first official boot sponsor of the Stagecoach country music festival. Tecovas is also a sponsor of the Opry NextStage, an 11-month program designed to invest in emerging country music artists.