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Behavioural ethics in different fields
Behavioral ethics in public health

“This Viewpoint describes why evaluating the ethics of a policy to promote healthful behavior change should require (1) valuing consequences for wellbeing proportionately to consequences for health, (2) valuing changes to the distributional equity of health and wellbeing together with their aggregate improvement, and (3) anticipating and surveilling for unintended consequences sufficiently important to ofset benefits”. Milosevic, I., & Bass, A. E. (2024)

Research
“Such subtleties are lost in rigid experimental research and replication. A case in point is Verschuere et al. (2018)’s replication of Mazar et al. (2008)’s finding about the effect of moral reminders. Mazar et al. (2008) had found that students were less likely to cheat on a task after they had recalled a moral reminder (the Ten Commandments). This study was the basis for recommendations of Ayal et al., (2015, p. 739) and others to use moral reminders as a means to reduce unethical behavior” Maesschalck, J. (2022)

Unethical Behaviour
Unethical Behavior in Public Health

Researchers and managers are two separate groups within the pharmaceutical company that need awareness of their unethical behavior. For researchers, their misconduct is changing their main focus of a trial after it is done for the reason that they didn't find the answer to their hypothesis, as well as being able to find other positive outcomes of the trial that they present in the report instead. (Feldman, Y., Gauthier, R., & Schuler, T. (2013) )

The impact of behavioural ethics
The impact of behavioural ethics in public health

"First, behavior change has consequences for wellbeing in addition to consequences for health. Second, beneficial consequences may accrue disproportionately to those who are already healthy, exacerbating health inequities. Third, policies may invoke unintended consequences that offset benefits, and which are likely to go unnoticed without appropriate forethought and surveillance by policymakers." "Healthful behavior change policies can be unethical. A policy may be unethical if its unfavorable non-health consequences outweigh its favorable health consequences sufficiently to compromise wellbeing for a substantial segment of the population, if the healthful behavior will be disproportionately adopted by those already healthy, or if the health benefit is offset by unintended consequences. Public health decision-makers should employ more structured, explicit, and comprehensive criteria when considering the ethical consequences of policies." ( Braithwaite, R. S. (2022). "