Template:Did you know nominations/Affect Heuristic

Affect Heuristic
Created/expanded by Shannonmari (talk). Self nom at 16:12, 4 April 2012 (UTC)
 * ... that if one’s feelings towards an activity is positive, then people are more likely to judge the risks as low and the benefits high whereas if their feelings towards an activity is negative, they are more likely perceive the risks as high and benefits low?