Template:Did you know nominations/Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts

 * ... that Blue Cross Blue Shield of Massachusetts, a non-profit health insurer, paid their outgoing CEO $8.6 million in 2010?
 * Comment: This will be my 5th DYK if approved (the 4th, Robert Martensen, is in queue).

Created/expanded by Jesanj (talk). Self nom at 02:23, 1 November 2011 (UTC)


 * Dull hook. So he gets paid well. Sounds like a press release. Daniel Case (talk) 04:21, 3 November 2011 (UTC)
 * ALT1 ... that after the 2010 compensation levels for the departed CEO of Blue Cross Blue Shield of Massachusetts were reported, public anger and an investigation resulted? Jesanj (talk) 04:42, 3 November 2011 (UTC)
 * OK, that's better, and the history of the article checks out, and its prose appears OK (at least based on the sources I could check). But the focus on events of the past two years seems a little undue. Certainly the company has a history? The article doesn't even tell me when it was founded. A perfunctory history section would give it more context. Also, it is a company ... how many employees does it have? How many customers does it serve? What are its annual revenues? Things like that should not only be easy to find out but should be in the article, since they are, after all, vital statistics, as it were, of the company. You might want to upload the company's logo (which may even be a free image, if it's simplistic enough), and put in infobox company and see how many of those fields you can fill in, both there and in the article. Daniel Case (talk) 18:07, 4 November 2011 (UTC)
 * Thanks. More could be done but here's an infobox with data and a couple sentences of basic history. Commons doesn't appear to allow me to upload a logo. Jesanj (talk) 22:13, 6 November 2011 (UTC)
 * You can upload the logo here to Wikipedia and use non-free logo and fair use rationale ... I'd be happy to fill that latter one out for you if need be. Daniel Case (talk) 05:34, 8 November 2011 (UTC)
 * Thanks. Uploaded. Fair-use assistance is needed though thanks. (Issue fixed by Daniel Case.) Jesanj (talk) 20:29, 8 November 2011 (UTC)
 * Comment: I think the main hook is anything but dull and sounds not like a press release, but a news report. Certainly the details mentioned in the ALT1 hook bear this out, since the public reacted and an investigation ensued. But since some people may miss the fine points in the main hook, perhaps the ALT1 is a better version, since it explains the case more fully. Marrante (talk) 11:49, 14 November 2011 (UTC)


 * Here's another suggestion:
 * Symbol confirmed.svg ALT2 ... that Blue Cross Blue Shield of Massachusetts has been praised for an initiative to reduce health care spending, but public anger ensued when the compensation for its departed CEO was reported? --Orlady (talk) 17:31, 22 November 2011 (UTC)
 * I like this one more. Daniel Case (talk) 23:24, 22 November 2011 (UTC)


 * Symbol confirmed.svg OK, I reviewed the article and my own proposed ALT2 hook, and I made some edits to the article to fill in some details and to avoid some "too close" wording I found. I'm a bit troubled by the article's heavy reliance on one source (currently footnote 8) that I can't see to review (and that appears to be a somewhat fluffy editorial piece in the front of an academic journal), but overall I find everything to be OK. I did slightly reword my hook after reviewing the sources -- the praise is for the initiative; it's not clear if it actually saves any money. --Orlady (talk) 22:08, 26 November 2011 (UTC)