The Creative Counsel

The Creative Counsel is a South African advertising agency founded in 2001 by school friends Gil Oved and Ran Neu-Ner.

The company grew to become one of South Africa's largest advertising agencies (by staff and turnover),  one of South Africa's largest private first-time employers,  and South Africa's top marketing, media and advertising company.

In 2015 the company was acquired by the Publicis Group in a deal estimated to be worth over R1.5-billion. The sale was reported as the largest business transaction in Africa and the largest agency buyout in South African history.