The Dry Age Boutique

The Dry Age Boutique is a retail store in Dubai that sells Halal dry-aged meats sourced from the US, Australia, and Japan.

History
The Dry Age Boutique was established in January 2021 by German hospitality entrepreneur, Mirco Beutler, known to some in the industry as "The Dry Ager Guy". Beutler's aim was to sell quality dry-aged meats using specialized technology, to a global market. Under his guidance, the technology and methods of dry-aging were implemented in fine dining establishments in the GCC region and New York City, USA.

Business model
Designed to emulate high-end designer boutiques, The Dry Age Boutique's flagship store in Dubai has an 8-meter central display of dry-aged meats. The store includes a Display Cold Room that uses a computer-programmed light show to depict various themes, ranging from national flags to seasonal designs.

Recognition
In June 2022, The Dry Age Boutique was honored with the Best Franchise Concept Worldwide Award by FashionTV Awards at the Cannes Film Festival in Paris, France.