The Film Crew (video)

The Film Crew was a viral video created by Aimee La Joie in 2020. Her depiction of film crew members began from a TikTok trend before going viral on Twitter.

Background
In the Summer 2020, the song Mr. Blue Sky became a trend for people in everyday situations on TikTok. Aimee La Joie contributed to the trend, basing her version on the professions of people on a film set. Some of the characters include the actress, the director, the sound guy, the screenwriter, the first camera assistant, the costume designer, the producer, the production assistant, the stuntwoman, the child star, her mother and set teacher. In August 2020, the video went viral, reaching over 100,000 shares and 7 million views on Twitter, which prompted La Joie to make more videos of other film set personnel.

Response
John Plunkett at The Poke praised the video and said it initially went viral after Twitter user @leesteffen had shared it. Cinemanía said that they hope it draws attention to films in which women are mainly behind the camera. After La Joie released several similar videos by 2021, Scroll.in pointed out that La Joie had included Tom Cruise, referring to Cruise's altercation with crew members of Mission Impossible 7 from December 2020. Variety said the video aired on The CW and shared a link to the original which was published on La Joie's TikTok account on June 19, 2020.