The Line (animation studio)

The Line, LLP is an independent animation studio based in London, England. Specializing in 2D animation, The Line was founded in 2013 by a team of six animators; Sam Taylor, Wesley Louis, Bjorn-Erik Aschim, James Duveen, Max Taylor, and Tim McCourt. The studio have produced advertisements for a number of brands and produced music videos for bands such as Gorillaz and N.A.S.A.

Overview
The Line's first film together was the animated short ‘’Everything I Can See From Here’’, which was nominated for a British Short Animation BAFTA award in 2014. The studio is best known for its work with the British virtual band Gorillaz and producing the band’s 2020 web series Song Machine and the music video for Humility in 2018. The studio are also behind the music video for the song Giants by True Damage, another virtual band created for the video game League of Legends. In 2013 they also produced the official music video for the single "Easy" by Porter Robinson and Mat Zo. They have also produced advertisements for various brands including Nickelodeon, Virgin Media, Gucci, Doritos, Viceland, Freeview, YT Izzo, and others.

History
The Line began in 2013 when the founders rented a studio in East London to work on their material. The first time that all six founders worked on a project together was the music video for the single “Easy” by Porter Robinson and Mat Zo. After being satisfied with the experience and its result, the group decided to continue working together as a collective. The Line's first short film, ‘’Everything I Can See From Here’’ was nominated for a BAFTA Award for British Short Animation in 2014 and the exposure from the nomination was followed by a series of opportunities and offers for collaborations from various brands.

Web series

 * ‘’Song Machine’’

Advertisements

 * E4 (TV channel) “E4 Man” 2011
 * Game of Thrones “Blinkbox” 2014
 * Freeview “Set Yourself Free” 2014
 * STV1 “Ramadan” 2014
 * HSBC “Charged Up” 2015
 * YouTube “A-Z of Youtube” 2015
 * Virgin Media “9.58 Seconds” 2016
 * Doritos “Doritos Collisions” 2018
 * Gucci “Gucci SS2018” 2018
 * Blizzard Entertainment “Heroes of the Storm - MechaStorm” 2018
 * Chucklefish “Wargroove” 2019
 * Unilever “Every U Does Good” 2019
 * YT Izzo “YT IZZO: FAST・AGILE・SHARP” 2020
 * Sanrio “Hello Kitty” 2020
 * Riot Games “Worlds 2020 - League of Legends” 2020
 * Kenzo “The Great Race” 2020
 * TBS “TBS Idents”
 * Red Bull “Zenit”
 * Nickelodeon “Vines”

Awards

 * LAMVF Best Animated Video
 * BAFTA British Short Animation 2014 (nomination)