The Lumistella Company

The Lumistella Company (founded in 2005) is a Christmas focused intellectual property company, headquartered in Atlanta, Georgia.

History
The founders of The Elf on the Shelf® brand, Chanda A. Bell and Christa Pitts, along with their mother Carol Aebersold, formed CCA & B, LLC in 2005. Since then, the business has changed its name and is now known as The Lumistella Company.

The Lumistella Company was established in 2005 following the release of The Elf on the Shelf: A Christmas Tradition, The Elf on the Shelf®, Elf Pets®, and Elf Mates™ are among the company's Christmas brands. Over 28 million Scout Elves, Elf Pets, and Elf mates have been sold worldwide by The Lumistella Company since 2005.

The company collaborates with over 80 partners globally and distributes branded goods in 24 countries across five continents.