The Marketplace Mall

The Marketplace Mall is a shopping center managed by Wilmorite and located on Hylan Drive in Henrietta, New York, a suburb of Rochester.

The space at the southeast corner of West Henrietta Road (NY 15) and Jefferson Road (NY 252) was previously Hylan Airport, a general aviation facility home to Ray Hylan's school of aviation. In the 1970s, Hylan moved his school to the Rochester – Monroe County Airport and worked with the Wilmot family to develop the former airfield into commercial space.

The Marketplace Mall opened on October 7, 1982 as the largest mall and the first regional mall located between New York City and Cleveland. On opening day, The Marketplace was anchored by Sibley's, McCurdy's, B. Forman Co. and Sears. It was home to 140 specialty retailers. In February 1983, JCPenney added on as the fifth department store. Since 1982 four outparcels have been added to the property. In 1990, Sibley's became Kaufmann's. In 1994, McCurdy's became The Bon-Ton. In 2001, an 84000 sqft Galyan's was added on to the south side of the mall, which was converted to a Dick's Sporting Goods in 2004. In September 2006, Kaufmann's became Macy's.

In 1982, The Marketplace was the fifth shopping center to open in the Rochester, NY Market behind Midtown Plaza in 1962, Greece Towne Mall in 1967, Long Ridge Mall in 1971, and Eastview Mall in 1971. It was the second major retail shopping center to open in Henrietta following Southtown Plaza. The area surrounding the mall, which was previously vacant farmland, has been developed both commercially and residentially over the past twenty years. There are five parcels totaling 80 acre available for future development located adjacent to the Marketplace Commons. Marketplace Commons was developed by Wilmorite and is located next to the Marketplace Mall.

In March 2017, Macy's announced that it would close its location at Marketplace Mall as part of an effort to focus on their highest achieving locations; IKEA was named as interested in their space. The store was reconstructed for big box retailer Floor & Decor which opened in August 2023.

In March 2019, Sears announced that it would close its store as part of an ongoing decision to eliminate its brick-and-mortar format and was replaced by a $240 million development for UR Medicine which was completed in 2023.

On May 22, 2024, it was announced that Dick's Sporting Goods would be leaving the mall as part of a plan to be relocated to the former Christmas Tree Shops in the Market Square plaza. This will leave JCPenney as the only remaining anchor store.