The Piccadilly Hotel

The Dilly London is a historic 5-star luxury hotel located at 21 Piccadilly in London, England.

History
The hotel opened in 1908 as The Piccadilly Hotel. The building was designed by Richard Norman Shaw, and it was the first portion of the great scheme for the rebuilding of Piccadilly Circus and the Quadrant of Regent Street to be realized. The hotel was bought by Le Méridien in 1986 and renamed Le Méridien Piccadilly.

In 2010, Starman Hotels, a joint venture between Starwood Capital Group and Lehman Brothers, sold the hotel for £64 million to Host Hotels & Resorts, Dutch pension fund APG and Singaporean sovereign wealth fund GIC. In 2019, APG and GIC bought out Host's share, forming Archer Hotel Capital.

The hotel left the Marriott chain on November 26, 2020, and it was subsequently renamed The Dilly London. In 2022, Archer Hotel Capital sold the hotel to Israel-based Fattal Hotels, which announced plans for a £90 million renovation to reposition the property as a luxury hotel.

The hotel has a health club with an indoor swimming pool, steam room and massage facilities. It is also home to a dance studio where world-competitors practice, and two squash courts. One of the hotel's two restaurants is Terrace at The Dilly, a botanical oasis with views overlooking Piccadilly.

In 1969, the hotel hosted the first international symposium on gender identity, named "Aims, Functions and Clinical Problems of a Gender Identity Unit".