This Is Gonna Hurt

This Is Gonna Hurt is the second studio album by Sixx:A.M., a side project of Mötley Crüe bassist Nikki Sixx, released on May 3, 2011. Like the first album which served as a companion soundtrack to Nikki Sixx's first book The Heroin Diaries: A Year in the Life of a Shattered Rock Star, this album is a companion to Sixx's second book, This Is Gonna Hurt: Music, Photography, And Life Through The Distorted Lens Of Nikki Sixx, which was released on April 12, 2011. Unlike its predecessor, This Is Gonna Hurt does not feature any spoken word.

Release
The lead single from the album is "Lies of the Beautiful People" and was released on March 1, 2011. The first single "Lies of the Beautiful People" premiered on Sixx's radio show website "Sixx Sense" on February 16, 2011, and went on sale on March 1. The album was released on May 10, 2011, after being pushed back from a March 22, 2011, release date.

Reception
This Is Gonna Hurt debuted at #10 on the Billboard 200, selling 30,000 copies in its first week of release, and at #1 on the Hard Rock Charts.

Personnel
The album's credits and personnel can be obtained from AllMusic.
 * Sixx:A.M.
 * Nikki Sixx – bass guitar, backing vocals
 * DJ Ashba – lead guitar, backing vocals
 * James Michael – vocals, rhythm guitar, keyboards, drums, strings
 * Additional personnel
 * Shahnaz – backing vocals


 * Production
 * James Michael – production, engineering, mixing
 * Dave Donnelly – mastering
 * Kevin Llewellyn – cover painting
 * Nikki Sixx – photography
 * P. R. Brown – art design, photography