Thryptomene velutina

Thryptomene velutina is a shrub species in the family Myrtaceae that is endemic to Western Australia.

The shrub is found in the Mid West region of Western Australia between Geraldton and the Chapman Valley.

Etymology
The specific epithet, velutina, is from the Latin adjective, velutinus, -a, -um, ("velvety"), and refers to the flower's velvety hypanthium, which  distinguishes it from other Thryptomene species.