Tourism in Portland, Oregon

The tourism industry in Portland, Oregon is a sector in recovery following the Covid-19 Pandemic. Often referred to as the "City of Roses," Portland attracts visitors due to its vibrant culinary scene, verdant parks, tax-free shopping and its proximity to areas of outstanding natural beauty. The city boasts a number of attractions, such as the Portland Japanese Garden, Oregon Museum of Science and Industry, Oregon Zoo, Powells Books and the historic Pittock Mansion. The city's culinary landscape features over 500 food carts, more than 70 breweries, and many farm-to-table dining options, making it a popular destination for foodies.

The city's proximity to the Columbia River Gorge, Mount Hood, Willamette Valley and the Oregon Coast attracts outdoor enthusiasts seeking to engage in activities such as hiking, skiing, mountain biking and wind-surfing.

Travel Portland is the destination marketing organization responsible for generating travel demand for Portland.

Economic Impact
In 2022, Portland area tourism generated $5.2 billion in direct spending from 11.9 million overnight person-trips. That visitor spending is estimated to have supported 32,400 jobs, generating $1.5 billion in employment earnings.