Tribe Magazine

Tribe Magazine was a free print magazine originally distributed in Toronto, Ontario, as well as across Canada from 1993 to 2005. The magazine featured photography, music, CD reviews, and dance and club listings. It currently has an online presence as an internet message board and social network which provides all the functions of the print version.

Magazine
Tribe Magazine's beginnings coincided with Toronto's fledgling club scene. The name was coined after publisher alexd observed "tribes" of club kids roaming the streets of the city looking for warehouse parties after the normal bars closed.

In 2004, the magazine boasted a circulation of 100,000 readers a month. It published 109 issues and is currently on hiatus.

TRIBE is published by Tribe Communications Inc., a privately held Canadian company. The word "TRIBE" was registered as a trademark in 2003 for use by Tribe Communications Inc. for on-line, print publishing and online advertising. The trademark is owned by Alex Dordevic, the CEO of TRIBE Communications Inc., and is used by the company under license.

TRIBE printed edition:

Online edition:

Social network
TRIBE was the first Canadian magazine to go on-line in the country. Launched in 1994 as the digital version of Tribe Magazine, TRIBE is an online magazine existing as a large, active, online community and social network aimed at 18 to 50-year-olds, with an overall focus on urban living in Canada. TRIBE has been online continuously since 1994.

The site contains separate sub-forums, referred to as "rooms" by the TRIBE community, that cover a wide variety of topics including new music, technology, nightlife, culture, sports, men's and women's issues, and politics. The site contains over 4.5 million individual message posts, making it one of the largest online communities on the Internet (Big Boards).

The DJ Mixes area contains the most extensive collection of links to mixes by Canadian DJs in Canada. This area was developed to allow Canadian DJs to showcase their skills, hopefully leading to paying gigs at nightclubs and events.

Preserve the Beat
In 2024, TRIBE Magazine's publisher, alexd, launched a crowdfunding project on Indiegogo titled "Preserve the Beat." The initiative aims to digitize the magazine's extensive photographic archive, which comprises approximately 10,000 to 12,000 slides and negatives. This collection captures the emergence of electronic music in Canada, the rise and fall of the Canadian rave scene, and the early careers of many prominent DJs and electronic music producers.

The project's goal is to make this rare and unique collection accessible for use in documentary films, books, and online platforms. Ultimately, the digitized archive will be distributed to three Canadian arts entities as part of the publisher's estate.