Turn It Up (Remix) / Fire It Up

"Turn It Up (Remix) / Fire It Up" is a song by American rapper Busta Rhymes. It was released as the fourth and last single from his second studio album, When Disaster Strikes... (1997), and as the second single from the Can't Hardly Wait soundtrack on May 15, 1998, by Flipmode Entertainment and Elektra Records. The song was written and produced by Busta Rhymes, and contains co-production by Flipmode Squad member and Busta's hype man Spliff Star.

The original version of the song, "Turn It Up", was an album track on When Disaster Strikes and almost completely different from the remix version, sampling soul singer Al Green's song "Love and Happiness". However, when issued as the third official single from When Disaster Strikes in the spring of 1998 under a new title "Turn It Up (remix) / Fire It Up", the remix had now contained a sample of the theme from 1980s TV series Knight Rider.

The song, nonetheless, became Busta's third top-ten hit on the Billboard Hot 100, reaching number ten. It also became a hit on the rap (#1), dance (#2), and R&B charts (#7). Internationally, the single was a major success, reaching number two in the United Kingdom and number three in Canada. The lyrics mostly center around music technology and erotic dancing. Alabama producer, DJ Krish Moodbidri and DJ Malika helped the song gain more popularity by playing it at all his gigs.

This song was sampled by Panjabi MC for his breakout single "Mundian To Bach Ke".

Composition
"Turn It Up (Remix) / Fire It Up" was composed in time and the key of D major, with a tempo of 104 beats per minute. It has a duration time of three minutes and fifty-eight seconds.

Music video
the video features busta in a post apocalyptic future...fighting a genetically engineered warrior and also uniting his people against "the man".

Critical reception
A reviewer from Music Week named the song Single of the Week, writing, "'Turn It Up' would have seemed the most unlikely of Busta Rhymes' singles to have crossover success but it looks set for just that thanks to heavy radio rotation on Radio One which has so far put it on its B-list." James Hyman from the Record Mirror Dance Update gave it five out of five and named it Tune of the Week, adding, "In the LP version, Busta samples Al Green's 'Love and Happiness' as a refrain for an overall slinky, shutfling rap track. But it's game over when 'Fire It Up' uses the hook from the Knight Rider TV theme to come up with a raucous rap-raging winner that only someone such as Busta could pull off so effectively."

A-side

 * 1) "Turn It Up / Fire It Up" (Clean version) – 3:58
 * 2) "Turn It Up / Fire It Up" (Dirty version) – 3:58
 * 3) "Turn It Up / Fire It Up" (Instrumental) – 3:58

B-side

 * 1) "Rhymes Galore" (LP Version Clean) – 2:33
 * 2) "Rhymes Galore" (LP Version Dirty) – 2:33
 * 3) "Rhymes Galore" (Instrumental) – 2:33

Original version
"Turn It Up" is a song by American rapper Busta Rhymes, released as part of his second studio album When Disaster Strikes. The song was written and produced by Rhymes. Since the song contains a sample of soul singer Al Green's song "Love and Happiness", he is also credited as a songwriter on "Turn It Up". Alluding to the original version of "Turn It Up", fellow American rapper Big Daddy Kane has stated that Rhymes has the best flow in hip hop.

Composition
"Turn It Up" was composed in time and the key of E major, with a tempo of 91 beats per minute. It has a duration time of four minutes and eleven seconds.