UNTV Cup Season 10

The UNTV Cup Season 10 was the 2023–2024 season of the annual charity basketball league in the Philippines, UNTV Cup. The tournament is organized by UNTV under the UNTV-37 Foundation, Inc., thru its chairman and chief executive officer of BMPI-UNTV, "Mr. Public Service" Kuya Daniel Razon.

The season officially opened on October 30, 2023, at the Smart Araneta Coliseum in Quezon City. Regular games are held at the Paco Arena in Manila City and Novadeci Convention Center in Quezon City, with a live telecast on the UNTV Public Service channel every Sunday and Thursday afternoon. Fourteen teams are competing for the championship title this season, equaling the most participants in the league.

Agriculture Food Masters and the SSS Kabalikat both made their first-ever UNTV Cup Finals appearances to contest the season's championship. The Agriculture Food Masters eventually won the league championship after defeating the SSS Kabalikat in the best-of-three championship series, 2–1, to secure their first-ever championship in franchise history. Sean Co is named the Finals MVP of the series.

During the season, the league got its fifth AnakTV award for being a child-friendly basketball tournament.

Teams
Fourteen squads are vying for the championship title of the season. There are 2 new teams and 12 returning teams, including 5 tournament winners, led by the Season 9 defending champions AFP Cavaliers.

New Teams

 * Commission on Elections (COMELEC) Vanguards
 * Department of Foreign Affairs (DFA) Emissaries

Returning Teams

 * Department of Justice (DOJ) Beacons – played 7 seasons from Season 1 to Season 7

Defunct Teams

 * Philippine Health Insurance Corporation (PhilHealth) Konsulta – played 5 seasons on Season 1 and Season 2, and from Season 7 to Season 9

Venues
The opening day was held at the Smart Araneta Coliseum in Quezon City. The rest of the elimination round games were held at multiple venues in Metro Manila.

Elimination round
The elimination round began on October 30, 2023, at the Smart Araneta Coliseum in Quezon City. Breaking tradition on opening day, the drawing lots is performed but the defending champion may or may not play. The opening day of this season also had two games instead of the usual one. The draw was performed by UNTV Cup commissioner Atoy Co.

Second round
Games below the diagonal were played in the first round, while games above the diagonal were played in the second round.

The first four games of each team were played in the first round, while the last five games were played in the second round.

Quarterfinals
Quarterfinals will have the 3rd-8th seeded teams from the second round of eliminations, playing in a single round-robin. All win-loss results from the second round are carried over to the quarterfinals. The top two teams after the quarterfinals qualify for the semifinals.

Battle for Third Place: (4) Ombudsman Graftbusters vs. (3) AFP Cavaliers
A one-game playoff between the losing semifinalists, winner of the game earned one million pesos (₱1000000) to be donated to their chosen charity, while the fourth placer received five hundred thousand pesos (₱500000).

UNTV Cup Finals: (1) SSS Kabalikat vs. (2) Agriculture Food Masters
Winning team of this series will become the Season 10 champions in which they will receive a trophy, and a cash prize worth three million pesos (₱3000000) to be given to their chosen beneficiary, and the runner-up will receive two million pesos (₱2000000) for their chosen beneficiary.

Winners and Beneficiaries
A total of 8.1 million pesos tax-free will be given to the teams' chosen beneficiaries, with the champion team taking home a trophy, and 3 million pesos given to their chosen charity institution. The runner-up team will receive 2 million pesos for their beneficiary. One million pesos will be given to the third-place team for their chosen beneficiary, while five hundred thousand pesos will be given to the fourth-place finishers' chosen charity. The six teams who were eliminated in the quarterfinals and second round eliminations will have 200 thousand pesos each for their beneficiary, and the four remaining teams will be able to donate 100 thousand pesos each.

Individual awards
Individual awards were given out during the halftime break of the second game of the Finals series between SSS Kabalikat and Agriculture Food Masters.

Season awards

 * Scoring Champion: Elijohn de Guzman (Agriculture Food Masters)
 * Defensive Player of the Year: Marvin Mercado (NHA Home Masters)
 * First Five:
 * PG: Elijohn de Guzman (Agriculture Food Masters)
 * SG: Marvin Mercado (NHA Home Masters)
 * SF: Listizian Amparado (SSS Kabalikat)
 * PF: Darwin Cordero (AFP Cavaliers)
 * C: Alfie Grijaldo (DENR Warriors)
 * Most Valuable Player:
 * Season MVP: Elijohn de Guzman (Agriculture Food Masters)
 * Finals MVP: Sean Co (Agriculture Food Masters)

Top Plays
The following segment features the top plays of the week and elimination round.

Featured Segments
UNTV Cup players, agencies, and beneficiaries share their thoughts in interviews.