Unbundling

Unbundling is the process of breaking up packages of products and services that were previously offered as a group, possibly even free. Unbundling has been called "the great disruptor".

Etymology
"Unbundling" means the "process of breaking apart something into smaller parts". In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries."

Examples
. By contrast, the same source had: Neither the F or D versions of the COBOL compiler were ever "rented" ... (or) even copyrighted...
 * Massive open online courses are "part of a trend towards the unbundling of higher education" by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction. Online program management providers are also increasingly unbundling services in higher education, which some argue "reflects increasing sophistication—and capacity—of colleges and universities as they launch new online programs."
 * Software unbundling Some IBM Computer software "products" were distributed "free" (no charge for the software itself, a common practice early in the industry). The term "Program Product" was used by IBM to denote that it is a chargeable item.
 * One of IBM's COBOL Compilers was "PP 5688-197 IBM COBOL for MVS and VM 1.2.0" which one IBMer described as "PP := "Program Product" aka "you pay for it""
 * The majority of software packages written by IBM were available at no charge to IBM customers. (Even non-IBM customers could pay (only) for the reproduction costs and get them from IBM. All this changed, of course, with New World (June 1969), but that didn't alter the status of products released prior to that date."


 * Pandora Radio
 * The addition of Maryland and Rutgers to the Big Ten Conference was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.
 * The CEO of Mashable predicted that unbundled news contents' "microcontent sharing" via software like Flipboard (Android and iOS), Zite and Spun (iPhone) would be a major trend in 2013.
 * LinkedIn has embraced a multi-app strategy and now has a family of six separate apps—The LinkedIn 'Mothership' app and 'satellite' apps ranging from job search to tailored news
 * The customers that live in large apartment complexes and multiple dwelling units can be unbundled in a way that allows multiple service providers to reach each of the different units.