Universe (platform)

Universe (stylized as UNIVERSE; ) was a Korean mobile app and web platform created by the video game developer NCSoft and launched in January 2021.

The global K-pop entertainment platform revealed all 38 participating artists individually from November 12, 2020, to August 29, 2022. The platform officially closed and its service was acquired SM Entertainment's Dear U bubble in January 2023, app users being transferred.

Development
Ahead of its launch day, Universe surpassed four million pre-registered users on both the App Store and Google Play. As of January 2021, K-pop fans from 188 countries around the world including South Korea, the United States, Japan, Taiwan, Indonesia, and Brazil completed pre-registration with 80% of these users residing overseas. Two months after its launch, Universe achieved more than five million global downloads with a total 692 exclusive contents released. Four months after its launch, the K-pop entertainment platform surpassed ten million downloads.

On January 20, 2021, NCSoft announced that it will offer original content through its upcoming platform UNIVERSE, which would be produced in partnership with NCSoft's new digital content wing, KLAP.

Within ten months of its release, Universe surpassed 20 million downloads. The proportion of overseas users increased to 89% while the total number of original content released rose to 5,122 with a cumulative view count of 21.46 million. As of July 2022, after the Universe service completely reorganized, with a total of 6,288 original contents, the monthly revisit rate increased 10 times, the cumulative number of views reached 24 million, and the number of global downloads exceeded 24 million.

Current

 * Astro
 * Ateez
 * Brave Girls
 * CIX
 * Choi Ye-na
 * DKZ
 * Drippin
 * Epex
 * Ghost9
 * (G)I-dle
 * Ha Sung-woon
 * Heo Young-ji
 * Iz*One
 * Jo Yu-ri
 * Kang Daniel
 * Kard
 * Kep1er
 * Kim Bum
 * Kwon Eun-bi
 * Lee Dong-wook
 * Park Ji-hoon
 * Ren
 * Viviz
 * WEi
 * Weki Meki
 * Wonho
 * Yoo Yeon-seok
 * Youngjae (Got7)

Former

 * Oh My Girl (2021–2022, moved to Weverse)
 * Yerin (2021–2022, moved to Dear U Bubble under "Bubble with Stars")
 * SF9 (2021–2022)
 * The Boyz (2020–2023, moved to Weverse)
 * Lightsum (2021–2023, moved to Weverse)
 * AB6IX (2020–2023, moved to Dear U Bubble under "Bubble with Stars")
 * Monsta X (2020–2023, moved to Dear U Bubble under "Bubble for Starship")
 * WJSN (2020–2023, moved to Dear U Bubble under "Bubble for Starship")
 * Cravity (2021–2023, moved to Dear U Bubble under "Bubble for Starship")
 * Ive (2021–2023, moved to Dear U Bubble under "Bubble for Starship")

Series

 * Kang Daniel – Agent Blackjack K (10 Episodes)
 * Monsta X – Area 51: The Code (10 Episodes)
 * Iz*One – Fantastic I*z: Hidden School (10 Episodes)

Radio

 * Kang Daniel – Kang Daniel Film Festival (7.25 MHz)
 * The Boyz – Star THE Bs D.D.D (12.06 MHz)
 * Monsta X – Smart Ones (5.14 MHz)
 * Park Jihoon – The Next Door (3.26 MHz)
 * Astro – Hot Topics! (2.23 MHz)
 * Iz*One – Oneiric Diary (10.29 MHz)
 * Ateez – The Clues (10.24 MHz)
 * (G)I-dle – Not That Close (5.02 MHz)
 * WJSN – Universe War (2.25 MHz)
 * AB6IX – Care to Join? (5.22 MHz)
 * CIX – Seeds of Temptation (7.23 MHz)
 * SF9 – Catch Up! (10.05 MHz)

Universe Music
All artists that have joined Universe will participate in its "Universe Music" series, with various content including music videos released each month. 