Unleash the Beast Series

The Unleash the Beast Series (UTB) is the Premier Series of the Professional Bull Riders (PBR). Monster Beverage Corporation is the current series sponsor for the premiership since 2018. From its founding in 1994 through 2002, it was sponsored by Anheuser-Busch (Bud Light Cup Series), and the Ford Motor Company (Built Ford Tough Series) from 2003 through 2017. The UTB series was televised on CBS Sports Network from January 2018 through May 2024. It has been televised on TUDN and streamed on Vix Premium, both in Spanish, since 2024. By November 2024, the UTB series will be televised live in English on Merit Street and streamed live on the Merit+ application. The top 40 riders and top bulls compete at each event. It culminates at the PBR Unleash the Beast World Finals at the end of the regular season. The UTB series includes 24 events across the United States each year. Pyrotechnics, pulsating music, and special effects open each event. UTB events range from one to three days, with all 40 riders competing in the long rounds, then the top 12 returning to the Championship Round to determine the event winner.


 * From 2015 through 2021, four regular-season Premier Series events were Majors. The first major event of the year was the Buck Off at the Garden in Madison Square Garden in New York, New York.


 * Next came the Iron Cowboy, which took place at AT&T Stadium in Arlington, Texas from 2010 through 2018, before moving to the Staples Center in Los Angeles, California, in 2019.


 * The third Major of the year was the Last Cowboy Standing, which took place in Las Vegas, Nevada, from 2011 through 2018, with the exception of the one-off year in 2012 when the event was held at Ford Field in Detroit, Michigan. In July 2019, the Last Cowboy Standing event found a new home at Cheyenne Frontier Days in Cheyenne, Wyoming. In 2020, Cheyenne Frontier Days was canceled for the first time in its 124-year history. This was due to the COVID-19 pandemic. It ultimately effected the Last Cowboy Standing event as well. Cheyenne Frontier Days returned in 2021, as did the Last Cowboy Standing event.


 * The last major event of the season was the Music City Knockout, which took place at Bridgestone Arena in Nashville, Tennessee. In 2020, this event was canceled due to COVID-19 restrictions, but returned in 2021.

Major events offered competition in different formats, bonus bulls, and more prize money. The PBR did not visit New York City or Los Angeles in 2021 because of COVID-19 restrictions in said locations, and the Iron Cowboy event took place at Dickies Arena in Fort Worth, Texas, that year in the summer instead of its usual run in the winter. The UTB series returned to Madison Square Garden in New York City and Crypto.com Arena (formerly Staples Center) in Los Angeles in 2022. Since said year, neither Cheyenne or Nashville are stops on the UTB schedule, as they are now stops on the PBR's Team Series schedule.

After a two-year hiatus, Majors returned to the Premier Series in 2024. These events include the Monster Energy Buck Off at the Garden in New York, New York; the Wrangler Long Live Cowboys Classic in Sacramento, California; and the Ty Murray Invitational in Albuquerque, New Mexico. 15/15 Bucking Battles are offered at some UTB events. This type of event matches the top 15 bull riders against the top 15 bulls in attendance. The matching is random. There is a separate purse for this event. Points are earned at the rate of 1 and 1/2 times the round points. Points do not factor into the event winner but do count toward the UTB standings. The winner is the bull rider with the highest ride score. The 15/15 Bucking Battles are broadcast on CBS.

Qualifying for the PBR World Finals used to be based on points earned at all of the PBR's tours, which included the UTB elite tour, mid-level (Velocity Tour), and entry level (Touring Touring Division) tour, and the International tours. International tours include Australia, Brazil, and Canada. However, beginning in 2023, only points won on the UTB series count towards the PBR World Finals and world championship race. Mexico also had a PBR tour, but the COVID-19 pandemic and financial struggles were major factors that led to its eventual shutdown in 2023. The top 40 riders in the UTB standings according to points earned, the Velocity Tour champion, the top three point earners in the Velocity Tour after the conclusion of its finals event, and the highest ranked finishing international rider not already ranked inside the top 35 of the UTB standings all compete at the World Finals.

Since 2024, the PBR World Finals are held at two different venues in two different cities in the Dallas–Fort Worth metroplex; the first six days at Cowtown Coliseum in Fort Worth, then the final two days at AT&T Stadium in Arlington. The event's prize money also increased from $2.7 million to 3.13 million. This includes the $1 million bonus to the World Champion, who also receives a trophy cup and championship gold belt buckle. The latter of which the value increased from $10,000 to $20,000 in 2018.

Inaugural season (2018)
Monster Beverage Corporation took over sponsorship of the PBR's Premier Series, replacing the Ford Motor Company, including the new title of the Unleash the Beast Series.

2020 season changes
In March 2020, due to the COVID-19 pandemic, numerous stops on the PBR schedule were either canceled or rescheduled to later dates. In the spring in the United States, the PBR held events that were closed to the public, but in the summer, events were allowed to have limited and socially distanced crowds. The PBR's international tours in Canada and Australia were cleared to return later that year with similar rules for attendance, but there were no PBR events in Mexico and Brazil that year due to said countries' restrictions on large events.

The PBR World Finals was moved from its usual location at T-Mobile Arena in Las Vegas because of Nevada state restrictions on large events to AT&T Stadium in Arlington, Texas. The World Finals consisted of a limited and socially distanced audience throughout the event. The event's format changed to where all the top 35 point-earners, the Velocity Tour Champion, the top-three finishers from the Velocity Tour Finals, and the top finishing international invitee competed in the first three rounds. Only the top 30 riders based on total points returned for the fourth round. The top 15 riders after four rounds advanced to the Championship Round.

2021 season changes
The number of riders who qualified for the Championship Round at Unleash the Beast Series events was cut from 15 to 12.

The PBR World Finals returned to T-Mobile Arena in Las Vegas in 2021 and had an event format similar to the one from 2020. All contestants rode in Rounds 1 through 3, then the top 30 point earners in the event advanced to Round 4. The top 12 riders then competed in the Championship Round.

2022 season changes
In the past, the Premier Series schedule consisted of events taking place throughout the regular calendar year with the concluding PBR World Finals taking place in the autumn. But in 2022, the season was shortened, taking place from winter to spring. All subsequent Premier Series seasons now run like this.

The PBR World Finals moved from its longtime home in Las Vegas, Nevada, to Dickies Arena in Fort Worth, Texas. Also, the event's format changed to a previous one that was used from 2004 to 2009. The World Finals was again an eight-round event split into two weekends where the first three rounds took place the first weekend, then the next five rounds took place the following weekend.

The cut rules were changed for the 2022 World Finals. Previously, all riders participated in the first seven rounds before the cut based on the 15 highest scoring riders based on the combined score of the first seven rounds participated in the Championship Round. Starting in 2022, a two-tiered cut was imposed. The first cut, at the end of the sixth round, eliminated riders who failed to make a qualified ride. The second cut, at the end of the seventh round, was the top twelve riders in cumulative score who advance to the Championship Round.

2023 season changes
The number of riders on the Premier Series was increased from 35 to 40; the last time being there were 40 riders in the Premier Series regular season was during the first five events of the 2012 season.

Previously, points won by riders on the Premier Series, as well as the PBR's U.S. lower-level tours and international circuits counted for the world standings towards the world championship race. However, by 2023, only points won on the U.S. Premier Series counted towards the world championship race.

From 2015 through 2022, the year-end champion from the U.S. PBR circuit's lower-level Velocity Tour, the top three finishers from the Velocity Tour Finals event, and the invitee rider representing one of PBR's four international circuits from Canada, Mexico, Brazil or Australia that placed the highest at the Velocity Tour Finals received wild-card berths; joining the top 35 riders who earned the most world points during the regular season at the PBR World Finals. In 2023, the rules were changed; The top 35 riders who earned the most points in the U.S. Premier Series (excluding the U.S. lower-level tours, as well as the international tours) qualified for the World Finals. As did the Velocity Tour champion and the highest-finishing international invitee at the Velocity Tour Finals. However, instead of the top three finishers from the Velocity Tour Finals, they would now be joined by the top three finishers from the Velocity Global point standings that were not already qualified for the World Finals.

2024 season changes
The PBR World Finals are now an eight-day event taking place at two different venues in two different cities in the Dallas–Fort Worth metroplex; the first six days being held at Cowtown Coliseum in Fort Worth, then the final two days taking place at AT&T Stadium in Arlington.

The World Finals' format was changed again. There are now ten rounds in eight days in a playoff-style competition:


 * The first four Elimination rounds are held at Cowtown Coliseum. The top 40 riders from the UTB standings, as well as the five wild-card riders from the Velocity Tour Finals, each ride one bull per round. After the conclusion of these rounds, the top 15 riders in the UTB standings, as well as the top five finishing riders from the Elimination rounds not already in the top 15 UTB standings, automatically qualify for the Championship rounds. The World Finals then take one day off before resuming.


 * The next two Ride for Redemption rounds will also be held at Cowtown Coliseum. They will feature the 25 riders that did not qualify for the Championship rounds via the Elimination rounds, as well as 15 invited riders. After the conclusion of these rounds, the top five finishing riders from the Redemption rounds move on to the Championship rounds. The World Finals then take another day off before resuming.


 * The final four Championship rounds are held at AT&T Stadium. They take place during the final two days of the World Finals. The final 25 riders compete in two rounds per day; their combined scores from the previous rounds having been wiped clean. The five riders that advanced from the Redemption rounds must successfully ride at least one bull in the first two Championship rounds in order to advance to the final two rounds. The rider who earns the most points throughout the Championship rounds will be the World Finals event champion. The rider with the most UTB points at the conclusion of the fourth Championship round will be the PBR World Champion.

2025 season changes
After seven years of being primarily televised on CBS Sports Network, by the 2025 season, the Unleash the Beast Series will now primarily be televised on Merit Street.