Up (Luke Bryan song)

"Up" is a song recorded by American country music artist Luke Bryan. It was included exclusively on the deluxe edition of Born Here Live Here Die Here and released as its sixth and final single on October 11, 2021. The song was written by Jeremy Bussey, Taylor Phillips and Bobby Pinson, and produced by Jeff Stevens and Jody Stevens.

Background
Cillea Houghton of The Boot described "Up" as "a farmer's anthem that speaks to the heart of rural America while painting a picture of what it's like to live there and devote your life to farming". Bryan also stated in an interview with The Boot that the song is "a story of how you're looking up to God to get you through in this".

Content
Bryan stated in a press release: "'Up' is a song that just checks all the boxes for a country song to me. It talks about what I love and what's dear to me. About my home and my faith. Add to that the fact that the songwriters used just a simple word as 'up,' to create so many images is pretty special". The music video for "Up" is now live on YouTube.

Critical reception
Robert K Oermann of Music Row called the song "Beautifully produced, with airy, echoey space around Luke's vocal. The melodic song holds snapshots of simple country living. Faith is the key. An endearing single with a new sonic direction for this superstar". Annie Parnell of Taste of Country commented that the song "take[s] a nostalgic look back at a rural childhood, and expresses Bryan's enduring faith".

Commercial performance
"Up" peaked at number 21 on the Billboard Country Airplay chart in March 2022, becoming Bryan's lowest-peaking single and his first to miss the top 10 since "We Rode in Trucks" peaked at number 33 in February 2008, ending a streak of 29 consecutive top 10 singles.