User:Šarlota Toužimská/sandbox

= Sexting =

Social media applications
... Hiding behind internet identity (even if it is real) increases human self-confidence and sheds some barriers that would be present in the real world. This helps people to say things they would never say or send pictures they would never otherwise send.But a problem may arise when people are unaware of the risk they are taking. Even some applications seem secure it may not be the case. Almost always, there is a way how to get your information from the internet. These applications know, and that is why they claim no responsibility for explicit messages or photos that are saved. Among the popular applications belong for example Snapchat, Tinder, Plenty of Fish, Match, Dust, and much more.

Tinder
One of the most popular dating apps where sexting appears is Tinder. This application is based on the “swiping” system. Interest (or disinterest) in offered ‘matches’ is made by swiping right or left. When two people swipe for interest, they would be matched together and able to exchange messages and photos. “With regard to questions exploring ‘expectations of use’ and ‘sexual activity’, 55% of the survey participants reported that they primarily use dating apps to find dates. In contrast, only 25% of survey respondents reported that they use the apps ‘primarily to find sexual encounters’.” However, even if sexting is not the main purpose, in the beginning, it can turn to it quite easily.

Sexting VS Dating in real life
“Real-life dating is obviously the best way to get to know somebody long term, especially if you're looking for any kind of serious, in-person relationship. And real sex will always be better than sexting. However, sexting is an alternative that may help you out in ways you didn't even think about.” Freedom - Regarding the research by Dorothy Pitti, people prefer sexting because they do not have to pretend anything. They can simply say their opinions and ideas more easily than in real life, whether it later leads to a personal meeting or not. Self-confidence - The possibility to hide behind internet identity often brings higher self-confidence. “People can also feel more comfortable exploring their sexual side knowing there's a certain barrier between them and the other person. They can experiment with language and ideas that maybe they wouldn’t feel completely comfortable exploring in person.” Time and place – These are other essential points. Whether there is no time or a spare place to a proper meeting, sexting can solve it all. Uncertainties – While in real life, dating one or another part could see something more in it all, even the second one not. Online sexting apps are more clear in the purpose of the whole conversation. On the other hand, by using the internet, a lot of different data is being stored. As with everything else, with this type of data people should keep in mind that data from which was once saved there will not disappear. It could cause a lot of inconveniences.

= Influencer marketing =

Social media
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Instagram
Instagram has grown up as a photo-sharing application, and recently it has been transitioning to the platform that offers much more. Sharing remains the main intention, but its purposes can vary. “Every other person remembers seeing influencer marketing on Instagram and 83% of asked people are aware that well-known users are collaborating with companies. Every other user thinks that influencers’ collaboration with companies is acceptable as long as they are open about it. When it comes to purchasing decisions, posts by Instagram influencers are perceived to be more trustworthy than traditional ads,” even though most of the audience know that promoted products may not be real favourites of the influencer. According to Veissi’s survey, influencer marketing affects sales directly and positively. 33 % of asked people admitted they bought stuff based on Instagram promoting, and 72 % think they could buy products based on these collaborations. Among the most popular Instagram areas of promotions that users would buy belongs clothes, cosmetics/beauty products, electronics, jewellery, and more. “On the other hand, 28 % of the respondents said, they don’t see themselves buying any products based on influencer marketing on Instagram.“ Instagram became an important platform not just for customers and influencers, but also for companies that see a certain need in promoting there. Influencers were found to be important in content marketing and distribution. 51 % of companies even think it is very important to have them as a part of the strategy, especially in areas of social media where Instagram takes first place.

YouTube
YouTube is a global video-sharing platform, which allows us to watch and upload self-made content. Nowadays, like many other social media platforms, it has become a place for promotion. “The author defines influencer marketing on YouTube as a form of online advertising, which involves a paid collaboration with one or more YouTube influencers with the purpose of promoting a brand and its products or services to consumers. Also, influencer marketing can be thought of as an earned media channel, which implies reaching the audience through influential individuals to increase brand awareness.” As well as on other social platforms, companies use relationships creators built with their audience. Companies like collaborations with YouTubers (people creating content for YouTube) more than for example cooperation with celebrities. The reason is that YouTubers create their own content, thanks to which they established the above-mentioned relationship with followers. There are many different types of possible collaboration. Among the most popular belongs skippable or non-skippable advertisements it the beginning of (optionally during) videos, mention or demonstration of the product in the video by the influencer itself or banners at the bottom of videos.

Traditional marketing VS Influencer marketing
Differences between traditional marketing, whether in a normal or online form, are noticeable.The biggest difference is the customer's trust given to influencers. Their opinion has definitely more weight than randomly displayed advertisements or ads based on algorithms. Other advantages of influencer marketing could be narrowed focus, an easily sustainable budget of companies or more flexibility and creativity.

= Internet Celebrity=

Internet Celebrity VS Influencer
Similar to influencers, internet celebrities are a part of online marketing as well. There is a relatively thin line between these two concepts. While influencers focus mainly on influencing and promoting, internet celebrities focus more on their content, on entertainment. However, it happens very often that internet celebrities become influencers after some time. To the group of internet celebrities belong also ‘YouTubers, Instagrammers’ and more. Not every source says so, it depends on the concept and division according to individuals. Nowadays, even people from the indirect internet environment may become internet celebrities. In this group belong for example media people, writers but also experts on certain topics performing at platforms that can get online.

Internet Celebrity Marketing
Internet celebrities rely on the content they produce. Their economy refers to a new generation. Their strengths are in contributing to influence potential customers, for example, in purchasing decisions. “New media is a relative to traditional media such as newspaper, radio, television and bring up the concept of the form including network media, mobile media, digital TV, etc. The new media marketing is based on the new marketing pattern emerging Internet media. The types of mainly includes search engine marketing, Weibo marketing, interactive media, BBS marketing, WeChat, APP marketing, etc. and internet celebrity marketing is the rise of new media marketing mode.” Internet Celebrity communication has the advantage of characteristics of pro-people and cross-platforms, which has set off a consumption boom. Thanks to that, it is still on the rise at the moment.

= Social Media Marketing=

Purposes and tactics
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Facebook
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Facebook Advertising
1,6 million people use Facebook every day therefore it is popular to address a wide range of users. There are many different types of advertisements for different purposes. Available formats there are, for example, photo and video advertisements, advertisements in Stories, Messenger adverts, rotating formats, presentations, collections, or playable advertisements. Every single format is suitable for different occasions, but each of them is suited for any device. With every format come some pre-set functions, but you can customize everything to your ideas. But that is not all. You can also choose the purpose, circle of users you want to affect, you can also set your budget and much more. After the campaign is running, you can continue managing it, improving it, or see many different statistics that can help u in a further promotion. After creating the Facebook campaign, you can easily use it on other social media platforms.

Twitter
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Formats of Twitter Advertising
As well as on other platforms, on Twitter is also possible to create advertisements. “Level up your Twitter strategy and results by running paid ad campaigns. With Twitter Ads, brands and businesses can easily select campaign objectives that optimize towards a marketing goal — whether that’s building awareness, driving consideration, or getting people to convert or take action.” Promoted Tweets – promoted text, imagine, GIF, poll or account Video – promoted video, in-stream video ad, in-stream video sponsorship, first view, promoted live video Cards – website, app, direct message or conversation cards Brand – branded emojis, brand reminders, promoted moments, promoted trends, promoted trend spotlight

= References =