User:Леонид Белов/sandbox

Hybrid AdTech, also Hybrid.ai is an international IT holding company with headquarters in Berlin and regional offices and departments in 14 countries. The number of employees has reached more than 200 people.

Hybrid develops and implements programmatic advertising software solutions and strategies for the global digital publishing and advertising industry. The company's software solutions and products are associated with the use of a data management platform (DMP), demand-side platform (DSP) and a supply-side platform (SSP).

Hybrid AdTech delivers its solutions to more than 200 advertising agencies including GroupM, BBDO, Dentsu, OMD etc., while collaborating with such traffic suppliers like Google, Unity, Yandex, AppNexus, AppsFlyer, Rubicon and others.

By the end of 2020, the company entered the TOP 10 suppliers of programmatic advertising in Russia, taking 8th place.

History

 * The company was founded in 2011 under the name Targetix as a startup, which promoted an OpenX-based platform for online advertising.


 * In 2012, the company released the first version of Hybrid Console - the platform for automated purchase of targeted advertising. To launch the platform, the Targetix team abandoned OpenX and developed its own software.


 * In 2014, in the wake of the success of the Hybrid Console, Targetix changed its brandname to Hybrid.


 * In 2017, the company opened office in Warsaw with Dmitriy Shevchenko as a country manager. Then Adam Andrzej Iwiński was appointed to the post. The same year Hybrid opened the office in Berlin.


 * In November 2017, Hybrid has presented a self-serve platform based on mobile programmatic technologies. Sales support and platform development were handled by offices in Berlin and Warsaw. The Berlin office also took over part of the product development functionality. At that time, the company is striving to create its own ecosystem of products and services in the field of online advertising.


 * In June 2020, Hybrid opened offices in Mumbai and Delhi, India. Gandharv Sachdeva appointed the Country Manager for India in 2022.


 * In September 2020, Hybrid announced a new brand VOX Exchange, which combined advertising mechanics based on AI-vision technologies (a combination of computer vision and semantic analysis). Adam Andrzej Iwiński became the Vice President of VOX Business Development Europe. The feature of this platform is placement of advertising information on top of images (in-image) and videos (in-video).


 * In October 2020, Hybrid.ai opened a subsidiary Hybe.io whose mission was to support mobile application developers in finding and managing clients and retargeting through DSP platforms.


 * In 2022, the company announced two new products:
 * Semantica 360°, a new own adtech solution that allows accurate contextual targeting and optimization of ongoing software campaigns;
 * MyFace.ar, the augmented reality filter system that allows agencies to implement advertising campaigns in global social networks such as TikTok and Instagram.


 * In July 2022, Hybrid.ai entered the advertising market of Indonesia with the opening of an office in Jakarta under the direction of Abirbhav Chanda.


 * In 2023, Hybrid announced its entry into the Vietnamese market. Abirbhav Chanda was appointed the Country Head of Indonesia and Vietnam.

Activities

 * Since 2015 (excluding 2020 due to the COVID-19 pandemic), the company has been holding the annual 'Hybrid Conf' - the only event in Russia and one of the largest in Eastern Europe dedicated to programmatic advertising. The guests and speakers of the conference are more than 400 representatives of technology platforms, agencies and brands from many countries of the world.
 * In December 2020, Hybrid.ai was Gold Partner for MOBEXX Summit & Awards.