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Release
Frozen II had its world premiere at the Dolby Theatre in Hollywood on November 7, 2019, and was widely released on November 22, 2019 by Walt Disney Studios Motion Pictures. It was previously set for November 27, 2019. It is set to be released in Australia and New Zealand on November 28, 2019.

On April 11, 2019, it was announced that a companion docuseries will be launched on the Disney+ streaming service within its first year entitled Into the Unknown: Making Frozen 2.

Localization
Following upon the success of localized versions of the first film, which led to the release of a complete set album featuring all the official versions of "Let It Go" released at the time, as well as special dubbings released for the movie Moana, which gathered in the space of two years from its release a Tahitian, a Māori and a Hawaiian version, it was announced that a special Northern Sami dubbing will be released for Frozen 2 with the title Jikŋon 2.

Marketing
Disney released the first teaser trailer for the film on February 13, 2019. The teaser trailer was viewed 116.4 million times in its first 24 hours, becoming the second most viewed animated film trailer in that time period, surpassing the record of Incredibles 2 (113.6 million views). The second trailer debuted during ABC's Good Morning America on June 11, 2019. The third trailer was also released on GMA, on September 23. A fourth trailer was released by Disney UK on October 14.

Disney partnered with 140 brands worldwide to promote Frozen 2, the highest number ever for any Disney animated film. In the U.S. market, Disney heavily marketed the film through a variety of internal and external partners. Disney's marketing partners deployed approximately "250 million touchpoints" (i.e., branded objects) into the U.S. retail sector in preparation for the film's release. To support the film's massive marketing campaign, the lead cast members made numerous appearances in public and on many television shows. During the month of November, the lead cast members' schedules were so jammed that in Bell's words, "[w]e flew on a helicopter to Disneyland because time is, it's not there."

Apart from the world premiere, Disney Animation held two separate events for the American news media: on September 6, 2019, Disney Animation hosted an early preview day at its headquarters in Burbank, and on November 9, 2019 (the Saturday after the premiere), Disney Animation held a formal press conference at the W Hotel in Hollywood. Although Lee suffers from a fear of flying, she joined Buck and Del Vecho on a global press tour to Mexico, Italy, France, the United Kingdom, Japan, and Korea to promote the film. The Lopezes joined them for the Japan segment.

UK supermarket chain Iceland promoted the film as part of its 2019 Christmas advertisement, as well as having a new and exclusive short scene made by Walt Disney Animation Studios, showing Olaf and Elsa's favorite things about Christmas. Menzel, Gad and Groff were also interviewed on a Children in Need edition of The One Show on November 15.