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Mr.Anand Shankar Raja born on 2nd may 1990 is basically from Coimbatore. He got graduated from PGS college of Arts and science (BBM) and obtained double master’s degree from Bharathiyar University in the fields of commerce and business management. He has published more than 35 articles in reputed journals which includes both National and International standards. He has been working as a mystery shopper and has done some live mystery shopping projects and field work and thus this has motivated him to take up this as his PhD thesis topic. Looking forward with new research insights this person has attended and presented papers in many international and national conference. Apart from education and academics he is a volunteer of Aram trust which is a non profit organisation helping the poor community to cope up in the society .Worked for child abuse camps and programs and has given counselling to many needy people and has provided many good will measures by working with charitable organisations.