User:207.47.23.74/Behavioral Analytics

Behavioral Analytics refers to the ability to uncover meaningful patterns of behavior in human interaction data, uncovering clusters of people that demonstrate a propensity to go through similar sequences of actions, such as clicks on web pages, online or offline purchases, responses to marketing offers, etc. These insights can then be used to optimize a web site, influence customers behaviors, or understand and drive other actions.

A popular example of behavioral analytics is market basket analysis (MBA), also know as product attachment or product affinity analysis. MBA looks at what people purchase (or do not purchase) together, helping retailers to increase the effectiveness of promotions, store layouts, and advertisements.