User:37drury/sandbox

History
Sean and Happie started making handmade dresses for their friends in Italy. When they moved to London, their collection made its first debut at Alternative Fashion Week in 2005. Soon after the launch, Arcadia Group offered happie loves it a concession at TOPSHOP Oxford Circus. Having run their concessions in 29 major cities in the UK, happie loves it opened a boutique in Covent Garden in November 2007. In the following year, happie loves it entered the prestigious London Fashion Week designer listings, participating in exhibitions at the Somerset House. In January 2009, happie loves it launched an online store iamhappie.com.

Collections
2005 ‘happie’s Wardrobe’ started out with original fabric production featuring happie loves it’s classic bird print. The shirt-dress is happie loves it’s signature dress with front buttons running down asymmetrically, creating a unique look. The shirt-dresses have become a timeless classic, all-year-round pieces available at happie loves it boutique. 2006 ‘Hana’, the flower image dominating one of the brand’s earlier collections, was born. A simplified and more cute replication of a cherry blossom symbolises optimism and ‘kawaii-ness’ embedded in happie loves it’s designs. 2007 2008 Participated in London Fashion Week as exhibitors and listed in the directory of LFW designers. 2009 ‘Paper Dolls’ was a collection featuring casual chic dresses and coats. It is a reminiscence of childhood memories, dressing up and having fun with cut-out dolls. 2010 S/S Inspired by the film 'Roman Holiday 1953', the black and cream stripe with randomly placed bright red Japanese flowers. 2011 S/S A classic British story ‘Alice in Wonderland’ was the inspiration behind the perky details and quirky colour combinations. 2011 F/W ‘Happie Pirates’ was the theme of the collection. 2012 S/S happie loves it dresses started to wear a new white label for the ‘Covent Garden Collection’. A whole new level of quality and design was introduced in this collection. 2012 F/W ‘Twiggy’ the iconic fashion model inspired Sean and Happie to give the summer collection a 60s twist; colour blocking, bright orangey colours against dark navy, mini zip-up dresses with pleated hems. 2013 S/S ‘’ 2013 F/W ‘The Carnival’ 2014 S/S ‘Queen Elizabeth’