User:425eastside/sandbox

The Ice Bucket Challenge shows the theory of [social media activism because it relies on different media platforms to further its cause of getting donations, knowledge, and awareness] out about the disease ALS. It also focuses on the participation of people to create a social movement by utilizing posts, images, and videos.

Citation : Gerbaudo, Paolo. "In Search of the 18we 19 of Social Media Activism: Introduction to the Special Issue on Social Media and Protest Identities." Information, Communication & Society : ICS. 18.8 (2015): 865-871. Print.