User:459Clever/Books/Culture, Brand and Leadership

Towards organizational effectiveness

 * Culture
 * Hofstede's cultural dimensions theory
 * Trompenaars' model of national culture differences
 * Edgar Schein
 * Intercultural communication
 * Cross-cultural communication
 * Cross-cultural leadership
 * World Values Survey
 * National character studies


 * Brand
 * Global marketing
 * Advertising
 * Brand
 * Consumer behaviour


 * Leadership
 * Global Leadership


 * Terminology
 * Assertiveness
 * Competitiveness
 * Culture
 * Femininity
 * Gender identity
 * Individualism
 * Indulgence
 * Interpersonal relationship
 * Masculinity
 * Materialism
 * Norm (social)
 * Norm of reciprocity
 * Pragmatism
 * Primary and secondary groups
 * Quality of life
 * Restraint
 * Reward system
 * Social inequality
 * Social responsibility
 * Uncertainty avoidance
 * Uncertainty reduction theory
 * Uncertainty
 * Value (personal and cultural)