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Overview
SWIMS is a Scandinavian lifestyle brand that was launched in 2006 with a mission to reinvent the men’s classic rubber galosh. The company has since expanded its lines to include a variety of footwear, apparel, and accessories for both men and women.

The brand’s products are designed to be smart and elegant while being weather-friendly for the Scandinavian outdoors and the city1. SWIMS’ products are stocked in over 30 countries and high-end department stores, from Saks Fifth Avenue in NY to Printemps in Paris.

History
SWIMS was initially established to transform the traditional, utilitarian galosh into a tasteful lifestyle item with bold personality. While Scandinavia is famous for clean and minimalistic design, Norwegian brands are particularly functional and have to adapt to the highly contrasting seasons they face at home.

Acquisition
Swims World Wide Llc owns 100% of the company.