User:4realtraveler/Evaluate an Article

Which article are you evaluating?
https://en.wikipedia.org/wiki/Lululemon_Athletica

Why you have chosen this article to evaluate?
As many people have see, lululemon has become one of the most successful clothing brands to date. Their products have changed the meaning of "athleisure". Due to this, I wanted to research the affect of their products on the environment and how these one of a kind athletic clothing is making an impact on the environmental world we live in.

Evaluate the article
The Lululemon Athletica Wikipedia page is comprised of five sections: brief overview, history, products, marketing, and controversies. The information in each of these sections are primarily factual, with one or two statements that could be deemed biased. The tone of the article is consistent throughout the article and each section is used to educate and not influence. The brief overview that begins the article is short and concise. It describes the headquarter and founder of Lululemon and the products it is most known for.

The history section of the article delivers a background of not only the company but also the founder: Chip Wilson. In this section, the tone is factual based and only includes information that is true, referenced information that can be traced with the references included at the bottom of the article. After the history section comes the products section which, like one could imagine is brief description that Lululemon Athletica sells and patents. The section that follows--Marketing-- could include more information on Lululemon's marketing strategy as it does not include a lot of information on the background.

The final section of this article is the controversies section. This section is a choppy piece on the contentious sides of Lululemon's history. There are various points where one topic abruptly stops and transitions to a completely different topic. Additionally, there should be a reference check on some of the information in the section because some of the information seems to be from an authentic source.

Overall, the article is organized professionally and clearly. It is easy to follow the article, but there are some areas of concern. Some language in the article comes across as biased and not backed up. Other parts seem to be reaching. I would like to see some more backed up information about the true strategic marketing behind Lululemon. Additionally, the image chosen on the article is a Hong Kong Lululemon store pictured. I feel as though there could be a better picture that can articulate what Lululemon Athletica is as a company.