User:4realtraveler/Lululemon

= The Effects of Lululemon on the Environment = Lululemon Athletica is a known business that continues to grow and build their company through "athleisure" clothing and equipment. My goal is to dive into the environmental factors that come with running this iconic clothing brand.

Lululemon's Plan
The well known Lululemon Athletica has been dominating the clothing industry for the past decade with their undeniably soft and stretchy leggings and other athletic clothing. However, the question on the table is are these high end leggings helping our society or hurting it?

Lululemon itself has promised a new journey to better its products that includes more sustainable materials and the use of less damaging equipment. In a section of their website, the company goes into specific example on how they plan to move forward in their production in a way that innovates more sustainable materials. They have claim that they have adopted "better fibers", evolved "manufacturing processes", innovated "new materials", and engaged "industry collaborations to help evolve collective solutions".

Lululemon continues to explain, in specifics, how they will do each of these claims to increase more sustainable practices. One in particular is the manufacturing of polyester. The plan is to make polyester from plastics as apposed to fossil fuels so that the amount of energy used will be less and the amount of carbon dioxide emissions will decrease significantly. However, polyester does not make up the primary material used by Lululemon. Nylon makes up the primary material and there are no noted plans from Lululemon to find more sustainable substitutions.

"Be Human, Be Well, and Be Planet"
While the company's motto is "Be Human, Be Well, and Be Planet", there may be some holes in the claim. Currently in Asia, there is a reliance on factories that are coal powered, which is polluting the air in Asia significantly. Sources say that "almost half of the energy which powers lululemon factories comes from coal".