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Product Information Basic Description of the Product The expected product for export from Canada to Nepal are long-handled bulb planters sold by Rittenhouse Company. They are a kind of gardening tool used to dig bulb-sized holes for large annual flowers and bulbs by pulling out soil from the ground and also used to refill the holes in order to cover the bulbs (Rittenhouse Ltd., 2014). The diameter and depth of the soil core of long-handled bulb planters are 3 inches (7.6 cm) and 6 inches (15.2 cm), respectively (Rittenhouse Ltd., 2014). The most significant feature for the product is that they allow people not to bend over during the process besides capturing soil easily, which makes gardening more comfortable and efficient.. Many kinds of bulbous flowering plants can be planted using long-handled bulb planters, such as the genera Tulipa, Narcissus and Lilium (Rees, 2012). In addition, bulb planters not only help to plant large annual flowers and bulbs, but also other plants which need a similar hole size and depth when sown, like potatoes (Pavek ＆ Thornton, 2009). To some degree, it adds extra value to long-handled bulb planters. Moreover, it is easy to clean the product, with just soap and water, causing no damage to the environment (Rittenhouse Ltd., 2014). The retail price of the long-handled bulb planter is 38.19 Canadian dollars, approximately equaling to 3380 Nepalese Rupees (Rittenhouse Ltd., 2014). According to Bruce, the consumer products manager of the Rittenhouse Company, there is no