User:76student/SEEC

SEEC Media Group Limited, a Chater Road, Central, Hong Kong-based investment holding company, with its subsidiaries and jointly controlled entities, is engaged in the provision of advertising agency services, and distribution of books and magazines in the People's Republic of China. The Company operates in two segments: advertising income and sale of books and magazines. During the year of 2008, it acquired the advertising rights of the Chinese version of TimeOut magazine. SEEC Media Group acquired Caixun Advertising Group, which is the sole advertising operator of a number of media in China, including Caijing Magazine (www.caijing.com.cn), CapitalWeek (www.capitalweek.com.cn), Real Estate (www.xindichan.com.cn), China Auto Pictorial (www.cnap.com.cn) and Marketing China (www.vmarketing.cn). In collaboration with international media groups, the Company has introduced Better Homes and Gardens (www.bhgmag.com.cn), PC Magazine (www.pcmag.com.cn) and CIO Insight (www.cioinsight.com.cn).

(formerly known as Sino InfoTech Holdings Limited 國基資訊科技控股有限公司)

The company’s name is derived from the governing body of China’s securities markets with which SEEC maintains a very close working relationship. The body, the Stock Exchange Executive Council (SEEC), is also the official publisher of Caijing magazine. First published in 1998, Caijing is SEEC’s flagship title and it is generally regarded as a leading Chinese-language business magazine. The magazine has a circulation of over 220,000. Caijing provides articles, analysis and commentary on economic, financial and general business events in China.

In November 2002, SEEC acquired Caixun Advertising Group which the company developed into its principal business - providing print advertising agency services in mainland China. SEEC maintains the exclusive right to sell advertising in its portfolio of largely print-based magazines.

SEEC is not officially responsible for the editorial operations of any of these titles. This is an important distinction that has long been required by the regulatory environment in China. Regulations prevent foreign companies from owning magazine titles and also prevent publicly-traded companies from including editorial operations in the listed vehicle. As a result, companies such as SEEC include advertising and distribution operations only in the listed company.

In 2007, SEEC Media recorded revenues of US$24 million and a net income of US$800,000. In early July, SEEC’s market capitalization was approximately US$94 million. The company employs 478 staff in its offices in Hong Kong and mainland China. SEEC Media was listed on the Hong Kong Stock Exchange through a reverse merger.