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Street Level Marketing is a term first coined by the marketing group PRECISION based in Bury St Edmunds, Suffolk in the UK.

Street Level Marketing is a "game changer" for direct marketing. How and where we consume our media has changed out of all recognition in the last 20 years. Marketing spend has followed suit, with Google (You Tube), Amazon and Facebook being the dominant media channels and beneficiaries. That is not going to change anytime soon but is it providing the right level of ROI? Street Level Marketing [http://www.streetlevelmarketing.co.uk is a mailed direct marketing solution based on localising a communication to full post code level or a street, hence the name. By localising imagery and copy, the relevance of a message is far greater than that of a generic message, allowing the marketeer to apply nudge theory https://en.wikipedia.org/wiki/Nudge_theory to increase the desire to engage. Using Acorn Data to firstly create a customer profile and then to match that profile to a data pool of 27 million households so that you can then present your message to the most likely to engage. Many then use their existing customer street locations to target prospects on the same street that matches the same profile. To complete the cycle the localised printed mailer includes a call to action by way of a QR code that will, in more cases than not, contain a promotion, gift or prize. By simply casting your smart phone camera over the QR Code, you will be directed onto a digital journey. This enables the marketeer to measure engagement in real time.