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By Miles is a London-based car insurance startup that offers pay-per-mile insurance in the UK. By Miles was founded by Callum Rimmer and James Blackham in 2016 and started to sell policies in 2018. By Miles is currently the only real-time pay-per-mile insurer in the UK.

Pay-per-mile insurance
Pay-per-mile insurance is a type of usage-based insurance where the user pays an initial upfront premium (for static insurance liabilities like theft, vandalism) and a month variable premium based on the number of miles driven (the driving liability). The usage based model is intended to benefit lower-mileage drivers. To measure miles driven per month, a Miles Tracker is plugged into the onboard diagnostic (OBD-II) port of the car. The By Miles policy is a pay-as-you-drive policy (PAYD) where the policy holder is calculated just for the usage, rather than a pay-how-you-drive (PHYD) which calculated on driver behaviour.

Per-mile insurance polices from By Miles is currently available through out the whole of the UK.

History
By Miles was founded in London, UK in 2016 by Callum Rimmer (CTO, Board) and James Blackham (CEO, Board). To date, By Miles has raised £6.5 million in disclosed funding (Seed, Series A) with investors including Octopus Investments, Jamjar Investments, InMotion Ventures, Insurtech Gateway and MoneySuperMarket. In June 2018, the company started selling policies and in November 2019 overtook Norwich Union as the largest ever UK pay-per-mile insurance company.

Awards

 * Innovation of the Year - Insurance Choice Awards 2017
 * Plain English Award for By Miles policy documents 2018
 * Above and Beyond - UK Customer Service Excellence Awards 2018
 * Best Car Insurance Provider - Insurance Choice Awards 2019
 * Best Car Insurance App - Insurance Choice Awards 2019