User:A.B.A WRITES

HOW TO USE GOOGLE TRENDS

So the first thing. you want to do when you get to the google trends homepage. is just scroll down until you get to the recently trendingsection of the pagethese. are the most popular topics that people are searching for on google right now .so if you need to create some content or share an article. that's going to drive a lot of clicks today here you can identify the kinds of topics that you should be talking about or linking to but the greatest power of google trends. is understanding the search volume related to a specific topic you're interested in that's what we're going to do is go to the search bar at the top and today we're going to be looking at socks ,and as soon. as you hit search you get given a trendline and automatically we'll get a search traffic .for the past 12 months in your country and the first thing .you want to do is change that country to the region that you're interested in we're going to choose worldwide .and then the time period you're interested in and always start by maxing it out from 2004. to present and then straight .away you have the trendline for searches on your topic from 2004 up until today's date so for socks the first thing you'll see is that searches started growing about 2008 2009 this is when the trend for more outrageous socks started .and some of the biggest sock companies like happy socks and stance were founded the growth looks like it's slowed down over the past few years so you can assume that uh the market as well has flattened out a little bit the next thing you see are these peaks a.nd troughs and what it shows is how seasonal socks really are if you hover over the peaks you'll see that every year people are really searching mainly at christmas and then over the rest of the year the search .volume really drops so if we were considering starting a sock company we. should keep in mind that growth has flattened out and it's a really really seasonal business so marketing and sales is really going to happen over the holiday season so the next thing you want to do is scroll down until you see related topics and related queries so both related topics and related queries always .default to rising as you can see up here this means these are the new topics that are increasing the popularity within the time period that you've selected so not necessarily the most popular just simply the things that have been growing the most over that time period you can however change that to top which is going to give you the most popular related topics and queries so this really helps you to understand what trends are increasing in the area .you're looking at and can help you decide whether you need to be a little bit more niche or what other topics that you can potentially create content about or pivot towards so let's choose men's socks because we see that it's a very similar pattern to the the broader topic of socks but the problem is with any data point is that you can add so much more meaning to it if you put it in some form of context so let's add a comparison topic women's socks and when you put a comparison topic into google trends it will pop up in a different color so here you can see it appears in red and what we can see is how the two terms compare when it comes to search volume so men's socks in blue is very much higher than women's socks in red so if you're intending on starting a sock company and you want to decide whether to start by selling men's socks or women's socks the data we're getting from google trends says that there's more demand for men's so one of the biggest sock companies out there is a company called starts so let's look at them in google trends and let's type in stance hit search and what we're seeing from this is that stance doesn't seem to suffer from the same seasonality but the challenge with the search term stance is that it has multiple meanings so we need to make sure we're only looking at stance the sock brand so you go to your search term click on it and choose underwear company and straight away we can see these seasonal peaks and troughs that we saw when we were looking at socks as a term more broadly another way to do this is go to the categories filter and you can choose by category so we will choose apparel so now we're looking at the apparel industry let's add a competitor here let's type in happy socks and what we can see is that we've got a lot of redundant data here so not many people were searching for this for the first few years so let's narrow down to the past five years now we've got a really good picture it......!

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