User:A.R.M.Y.N. ISSADEEN/sandbox

= MANAGING PERFORMANCE PRODUCTIVITY =

Introduction
Amazon, a concept started in a garage in 1994 as an online book shop by Jeff Bezos, is the world's most valuable brand in 2020. Additionally, Amazon claims a stunning yearly revenue of more than 400 billion USD due to introducing new items, serving as a middleman between third-party sellers and consumers, providing their online platform as a marketplace, and selling goods for resale merchants.

Amazon revolutionized buying in the contemporary age by selling goods without personally seeing them before making a purchase.

Sustaining profitability growth in a challenging business environment
Amazon, as the world’s largest retailer today, confronts many obstacles on its path to growth. Excessive consumption of natural resources, a lack of strategic human resource management (SHRM) principles resulting in toxic work culture, data breaches involving secure and confidential information belonging to various individuals via the Amazon Web Service (AWS) platform 2017, and emerging threats from organizations such as Microsoft and Alibaba with their data and cloud centers.

A threat to the retail sector from businesses such as Best Buy, Walmart, and online platforms E Porter are definite difficulties that Amazon will encounter in maintaining profitability while sticking to the triple bottom line principles (TBL). Amazon has adopted various steps to adjust to market dynamics, concentrating on people, planet, and profit in response to a challenging environment.

Packaging – Amazon has decreased the weight of outbound packing by 33% and removed approximately 1 million tons of packaging material, the equivalent of 2 billion shipping boxes, since 2015. Amazon has also collaborated with toymaker Hasbro to develop a sustainable packaging method dubbed “With baby alive,” with the slogan “Frustration-free packaging” 2020.

Renewable Energy – Amazon’s cloud computing infrastructure, dubbed AWS, is maintained by massive data centers that need large-scale cooling systems owing to the heat produced. They reduced water usage by 95 percent using a revolutionary technology called evaporative cooling systems, which utilizes outside air to cool computers 2020.

Last-mile delivery – Amazon uses a carbon-neutral delivery method dubbed Shipment Zero to deliver the products to the consumer. Whether via electric cars or an Amazon employee delivering by foot or bicycle, this complies with the company’s commitment to becoming carbon neutral by 2040. Amazon is on the brink of developing solar-powered charging stations for its electric car fleet. That will eliminate tailpipe emissions and reduce upstream energy use 2020b.

Critical Analysis on Performance and Productivity
While top-line performance is presently regarded as superior to the benchmark, the company's overall sustainability of growth is of concern. Policies and commitments established to meet stakeholder demands may threaten the company's future profitability.

A strong staff can propel Amazon to higher heights, thus increasing its performance and production; but, the organization's SHRM policies must be solid to instill this culture. In addition, employee complaints about the toxic work environment create a human resource nightmare for the organization.

In recent years, it has been under criticism for some unethical practices, such as delivery drivers being denied the right to take bathroom breaks. This issue was addressed by US Democrat Mark Pocan 2021. In addition, these rules may have a detrimental effect on production and performance by creating a high labor turnover rate.

Whistleblowers have sought remedy from Labour Tribunals in response to these cruel acts. Amazon has come under criticism for preventing workers from criticizing the company's work culture. Last April, two of its user experience designers were let go for criticizing the organization 2021.

Amazon may begin by balancing shareholder and stakeholder policy commitments and ensuring that it is aligned with people, planet, and profit. Adopting a gentler attitude toward workers, giving them opportunities for personal growth and development, incentivizing volunteer overtime labor, and enabling employees to voice constructive criticism may be perfect for rehabilitating the negative human resource image.

Improving productivity by consciously utilizing resources
Amazon must manage its resources with a sense of responsibility for people and the earth. If not utilized mindfully and responsibly, everyday functions such as product delivery, high energy, water, and packaging material may have a detrimental effect on the world. However, offering carbon-neutral alternatives such as last-mile deliveries through electric cars and solar-powered office buildings may help the bottom line by lowering high energy costs. Additionally, recycling water used to cool AWS (Amazon Web Service) data and cloud centers would preserve natural resources. Furthermore, exploring more sustainable packaging alternatives 2020 will bolster Amazon's image as an organization committed to preserving natural resources for future generations.

Performance management with a human conscious
Amazon evaluates employee performance exclusively based on key performance indicators (KPIs), a flawed human resource management approach. Rather than that, adopting a performance management system (PMS) would inspire workers while also providing vital assistance and critical feedback to help individuals and organizations accomplish their goals. For instance, Amazon adheres to the two-pizza rule, in which a team of employees shares two pizzas as a meal. This concept of small teams will ensure that employees maintain a high level of sensitivity and involvement while performing their jobs 2020 Increasing task responsibility, rewarding innovative thinking, incentivizing target achievement, and offering a more competitive base salary package to employees willing to multitask or stay longer than two years are the benefits

Capitalizing on opportunities to enhance brand value and reputation
Amazon needs to identify the opportunities to capitalize and increase brand value and reputation concerning stakeholders.

Employees and work culture: In May 2021, Amazon announced a new mental health benefit for all US workers and their family members. This effort matches the organization's health and safety goal as the number one priority for its employees. In addition, this service has enhanced Amazon's corporate image.

Use of resources in a more sustainable manner: Establishing a $100 million fund for reforestation and investment in a $2 billion fund to develop innovative technologies to conserve natural resources would instill consumer trust, enhancing the company's image as a responsible corporate citizen. Amazon's effort to improve its image by reducing water usage at data centers via recycling is a start in the right direction. Utilizing 100 percent renewable energy by 2025 will have a long-term positive impact on the environment, reinforcing Amazon's commitment to the earth.

Recycling of package waste: Amazon adheres to the circular economy idea, emphasizing sustainable packaging and recycling options to sustain the world by lowering its carbon impact 2020b. Wind farms and solar renewable energy sources intended to power the whole organization by 2025 may result in significant development for both the organization and the globe 2020b.

Incentivized tax kickbacks may bolster an organization's profit line even more n.d. . Another option for the organization to reduce water consumption is to cool the AWS platforms cloud and data centers using recycled water  2020. These policies will help the next generation of Gen Z, Gen Y, and Millenials see Amazon as a sustainable place to work and raise awareness about corporate sustainability standards that may serve as a benchmark for the future. Customers may purchase guilt-free knowing that Amazon is adopting many initiatives to create a more sustainable world for everyone via sustainable practices. These strategies will elevate Amazon's brand image to new heights.

Emerging market competition: Alibaba and Microsoft have built their cloud systems and are seen as potential competitors to Amazon 2020. However, healthy competition benefits consumers since Amazon will strive to reduce the cost and quality of products, thus providing them competitive prices and enhancing the brand's image.

Conclusion
To summaries, Amazon has made tremendous strides in terms of decreasing its dependence on resource exploitation. They have committed to engaging in sustainability initiatives that are compliant with the TBL. Amazon has very few challenges to their profitability; nevertheless, they will need to improve their corporate image in people and the environment if they are to maintain or increase their profitability.

Employee dissatisfaction and low morale have occurred due to the use of key performance indicators (KPIs) to monitor an organization's performance. Because of robots and drones replacing human resources, employees are experiencing uncertainty about their job security, causing them to lose their benefits.

On the other hand, Amazon's Health and Safety experts and scientists conduct thousands of safety inspections daily to ensure their employees' safety. Large-scale packing has increased the vulnerability of the planet by increasing environmental pollution, excessive water, and energy use, and ecological degradation as a consequence of the practice of mass packing. Ali Baba and Microsoft are two of Amazon's most formidable rivals in the marketplace. Additionally, many technological enterprises may be encouraged to follow suit by merging with more prominent companies in a similar industry. On the other hand, the following recommendations are intended to address the most urgent issues facing Amazon.

Recommendations
Investing in more ecologically friendly technologies and processes, such as solar and wind energy, may help the environment in many ways. The introduction of performance-based compensation has the potential to improve employee morale.

By creating a more efficient staff via training and development, we can increase production and performance. Employee well-being may be improved via participation in recreational activities. Due to emerging threats, strategic intelligence research teams could be established to monitor competitor strategy.

Providing funding and keeping track of the promises that have been made are two essential responsibilities. Make sure that shipment occurs. Ensure shipping The zero concept and Amazon's newly created electric motor car powered by Rivian may be copyrighted, preventing competitors from copying their concepts