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Money Gap Ltd (trading as CashLady) is an online short-term loan broker operating in London, UK. Founded in 2008, Money Gap works with various FCA regulated payday and short-term loan providers, matching applicants with the lender most likely to offer them finance.

The business is fully authorised by the FCA to carry out regulated activities in the UK. CashLady acts as an intermediary between UK based loan applicants and short-term loan providers. Applicants making a loan application through the CashLady platform can save time by submitting their loan application to multiple lenders at once.

FCA Registration

Money Gap Group Ltd achieved full FCA Authorisation on the 31st March 2016 and was one of the first short-term loan brokers in the UK to achieve full FCA accreditation. Full details can be found on the FCA register using reference number: 726151

Further accreditation

Money Gap Group are members of the BCCA

Regulatory action

In 2013 Cash Lady was heavily criticised over an advertising campaign featuring Kerry Katona.[35] Following complaints to the ASA (Advertising Standards Authority), CashLady advertisements were re-edited to remove the phrase 'Fast Cash for Fast Lives'. The ASA believed that this phrase implied that a payday loan would ‘help fund a high-flying celebrity lifestyle’.[36] In July 2013, (one month later) Kerry Katona declared bankruptcy for the second time and was subsequently dropped by Cash Lady.[37] after the ASA ruled that Cash Lady could no longer use Katona in adverts due to heavy associations with personal debt.

Awards

Cash Lady was voted ‘credit broker of the year’ in 2016 by independent consumer review centre Smart Money People.