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TV.FIT (Company)

TV.FIT is a British health, wellness, and fitness company based in Milngavie, Scotland. Founded in 2017, the company offers a range of health and fitness services both in the United Kingdom and worldwide.

Much of the company’s offering is around celebrity led online fitness videos, available to consumers through their apps. Celebrities include Gemma Atkinson, George St-Pierre, Helen Flanagan, and Myleene Klass.

History

TV.FIT was founded by Dave Weir in 2017.

In May 2020, TV.FIT raised $1.7m in equity crowdfunding on Seedrs.

Since May, the company has raised a further £5m in private equity funding.

In 2020, TV.FIT claimed to have more than 100 hours of fitness instruction videos available in 66 countries across 6 continents.

Products

TV.FIT

TV.FIT launched the TV.FIT app in October 2019 streaming online fitness videos to it’s members. Through a combination of business to business deals and direct app downloads, TV.FIT currently has in excess of 3 million users.

TruFusion Online

TruFusion, an American bricks and mortar gym, offers online classes exclusively through TV.FIT.

TruConnect powered by TV.FIT[AC1]

In October 2020, TV.FIT launch their new TruConnect App, a monthly subscription app available on Apple and Android devices. The app will incorporate the content from the existing TV.FIT app, the service will also introduce a social community, whereby users can like other users workouts, compete against them and create their own workouts to share.