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Scrollytelling is a kind of long-form articles used in web journalism - uses long, narrative types of text (e.g., report, feature) to tell complex stories intermixed with images and animations that are revealed by scrolling. By taking advantage of the multimedia character of electronic publications Scrollytelling allows journalists to use different forms of expression

The term scrollytelling is a portmanteau of “storytelling” and “scrolling”. These articles often complex feature-type stories with images and multimedia and interactive elements, allowing the user to decide for the depth of the story by himself.

One of the first academic reference of the text is by Gabriele Hooffacker, but