User:AMGerhart/Graft Brandlab

Graft Brandlab GmbH, based in Berlin, is an internationally active brand and innovation agency that operates at the interfaces of design, technology and art. The agency's multidisciplinary range of services extends from the development of brand strategies to their manifestation in the form of multimedia branding, communication, architecture and mediatecture.

History
In 2014, the agency Graft Brandlab was founded by Linda Stannieder and the architecture firm GRAFT architects. Since 2020, the agency has been led by the dual leadership of Rico Zocher, Managing Partner Business, and Nikolaus Hafermaas, Managing Partner Creation. According to its own information, its clients include Deutsche Kreditbank DKB, Volocopter, Coca-Cola, Mercedes-Benz, Honda, Hyundai, Huawei, Porsche, Gebr. Heinemann, E.ON, Volkswagen and Zalando.

Projects managed by Graft Brandlab include brand development for Solarkiosk; an initiative by GRAFT Architects to provide solar power in hard-to-reach areas of the world. In 2016, Graft Brandlab developed an augmented reality city model for the online geospatial service HERE to explain automated traffic control, exhibited at CES 2017 in Las Vegas.

On November 16, 2018, Volkswagen Group opened the sustainability exhibition Shift at the DRIVE Forum in Berlin. Responsible for the conception, content and visual design as well as production of the show were Graft Brandlab as well as Berlin-based agencies Archimedes Exhibitions and Rat für Ruhm und Ehre.

At the Greentech Festival 2019 in Berlin, founded by Nico Rosberg, Graft Brandlab presented the VoloPort, a launch and landing infrastructure developed for Volocopter, the pioneer among electric vertical take-off flying cabs, and Skyports.

Awards

 * Graft Brandlab has received several awards for the design of the VoloPort developed for Volocopter in cooperation with Skyports:
 * German Innovation Award 2020 Gold
 * Iconic Awards 2020 Innovative Architecture
 * iF Design Award 2020
 * Automotive Brand Contest 2020 Best of Best

Weblinks
https://www.graftbrandlab.com

Individual credits
Amirkhizi, Merdad. 24.04.2020. "Führungswechsel Nikolaus Hafermaas und Rico Zocher leiten Graft Brandlab". Horizont. https://www.horizont.net/agenturen/nachrichten/fuehrungswechsel-nikolaus-hafermaas-und-rico-zocher-leiten-graft-brandlabs-182549

W&V Redaktion. 16.10.2020. "Die Krise zeigt woran wir noch arbeiten müssen." W&V. https://www.wuv.de/specials/munich_marketing_week_2020/die_krise_zeigt_woran_wir_noch_arbeiten_muessen

Lemke, Tanja. 20.10.2019. "Vom Basketballstadion zum Voloport – Diese Architektin schreibt Mobilitätsgeschichte". Business Punk. https://www.business-punk.com/2019/10/linda-stannieder-hat-voloport-entworfen/

EDT. 26.05.2020. "VoloPort Wins Gold in 2020 German Innovation Award". Dexigner. https://www.dexigner.com/news/33061

2020. ICONIC WORLD. https://www.iconic-world.de/directory/voloport

2020. Automotive Brand Contest. https://www.automotive-brand-contest.de/die-gewinner/galerie/detail/31097-voloport.html

Berlin School of Creative Leadership. https://www.berlin-school.com/people/prof-nikolaus-hafermaas

22.12.2017. Designbote. https://designbote.com/volkswagen-eroeffnet-nachhaltigkeits-ausstellung-shift-in-berlin/