User:Aae4468/new sandbox

= Kevin Sassi = Kevin Sassi is a 20 year old from Oakville, Ontario who is an up-and-coming Canadian TikTok musician. His journey on social media and increase in popularity first began on June 2021 after posting a tutorial guitar video to TikTok, which received 273 thousand likes and over 1 million views. On TikTok, Kevin is well known for looking like celebrity musician John Mayer, as well as having a similar playing style to him. When creating videos, Kevin often leans towards R&B, Hip Hop and blues genres, which has given him a niche fanbase as this style of music is not often seen on TikTok or in digital culture today.

Social Media
While Kevin Sassi first received a great amount of exposure on TikTok, other media platforms also began to see an increase in followers by association, specifically his Instagram account.

TikTok
TikTok has played a large role in why Kevin is becoming well known across Canada and on the platform itself. TikTok has provided him with numerous opportunities which without, he likely would not have been exposed to. Kevin has worked with numerous artists such as Devon Cole and Russel is Lovely, which has greatly helped with expanding his musical presence in media due to the exposure he receives on platforms such as TikTok and Instagram. Through TikTok, Kevin was found by a Toronto  pop  artist named Devon Cole, who brought him to the Calgary Stampede with her and other fellow GTA musicians. While working with Devon, Kevin had the opportunity of being featured on an episode of CBC Music. Alongside Devon Cole, Kevin was discovered by another Toronto artist by the name of Russelislovely, also known as, Russel!, who has collaborated with Kevin on numerous songs as a guitarist.

TikTok has provided a platform for Kevin to release snippets of guitar videos for his fans, who are constantly asking for music of his own, which he claims he will be releasing soon.

Instagram
Because of his exposure on TikTok, Kevin's Instagram has also seen a rise in followers, resulting in 3,600 followers. While Kevin doesn't post guitar videos to Instagram, it is another platform where he interacts with fans and has the opportunity to grow even more as an artist. Alongside his TikTok collaborations with other artists, Kevin has achieved collaborations with second hand clothing company "SaugaStealz" through Instagram, which he can be seen modelling for on both his page and the company's account.

Vintage Company
In gaining exposure on TikTok, Kevin took it upon himself to create his own vintage clothing company Kickback Classics, otherwise known as Kickback Toronto on Instagram. In creating this company, he is utilizing the fan base he already has, to create a new source of income. Being that Kevin already had a large following, and some of whom were very interested in his fashion forward wardrobe consisting of up to trend vintage clothing, creating a vintage resell company of his own is an efficient and smart way to maximize his niche and interested audience.

Advertising through social media is one of the best ways to grow a business in our digital culture today, especially for emerging entrepreneurs like Kevin. Advertising on already highly exposed social platforms is the best way for Kevin to traffic business to his new company, such as posting the link to his website in his biography or posting content on his accounts to advertise it.

Personal Website
Alongside creating his own vintage clothing company, Kevin has created his own website where he sells guitar loops. According to Kevin these loops are, “a file that contains a number of downloads for musicians, producers and artists to use for their musical creative content .”