User:Aanyamohapatra/ADVERTISING: AN ART OF BUSINESS COMMUNICATION

Advertising allows you to communicate a salient message to a large group of consumers faster than any other form of communication.It allows you to truly connect with the consumer;it gives you an opportunity to develop an ongoing relationship between the consumer and a brand.At its best, advertisement will create a sense of urgency for the consumer, an awareness - often honest and accurate - that there are products, places, styles or sensibilities that cry out for action or attention.Breakthrough ideas might appear to be instant or impulsive, but they are not.They are based on sound strategy, outstanding visuals and copy, and the correct application of timing and media.The art is in ensuring that all elements of communication work together so that the end-result is more powerful and effective.It's like conducting a symphony orchestra - all the instruments working together, the timing just right to make a beautiful music.In the world of advertising, it is a total quality solution which helps orchestrate a business success.