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The NBA will likely sell ads on players’ jerseys during the 2013-14 season, a move the league says could generate an additional $100 million or so. Last week I listed a few pros and cons about selling a corporate logo on the jerseys, highlighting the fact that the NBA could surely use this money, but David Stern and Co. should be careful in selecting which advertiser gets stitched into a 2-inch-by-2-inch square on each jersey.

The NBA will have plenty of corporate sponsors to choose from. Some of the league’s biggest advertisers already are Gatorade, Anheuser-Busch and AutoTrader, but other companies will certainly petition for a chance to be on the jerseys. Maybe T-Mobile – which shelled out the most of any advertiser for TV exposure during the 2010-11 NBA season at more than $30 million of $800 million total, according to Kantar Media – will be in the running. The phone carrier company already has a large presence on jerseys of the pro team Telekom Baskets Bonn in Germany.

Pros and Cons: Corporate Ads on NBA Jerseys May Debut in 2013 Lance Madden Forbes Staff Marketers And Advertisers - The NBA Is For Sale, Sort Of Steve Olenski Contributor The tricky part, however, will be trying to avoid as much conflict between brands and players as possible. NBA jerseys are made by Adidas, so having a corporate logo from another sporting manufacturer is out of the question. Individual sponsorship should be carefully considered, too. If KFC buys the logo, LeBron James (McDonalds) and Blake Griffin (Subway), for example, will be torn between a rock and a hard spot (er, hoagie and a six-piece?), especially because of the fact that players have no say over what goes on their uniforms.

Thus, I present to you, some other advertisers the NBA should approach. Listen up, David Stern:

Instagram: The photo-sharing app launched in 2010 was purchased for $1 billion by Facebook, so they have a few bucks to shell out. You wouldn’t hear much fuss from NBA players, either. Several players have joined in on the “Got ‘Em” game, in which they pose with sleeping teammates during travel then post them online. Sounds creepy? It is. And hilarious. Plus, this is the network in which Brandon Jennings shared his Roscoe’s Chicken and Waffles tattoo. Can’t make this stuff up.

Twitter: Twitter has money, too: Cofounder Jack Dorsey is closing in on billionaire status. The NBA is also really into social media, having hosted its first-ever Social Media Awards last season. The Phoenix Suns have had “Tweetups” for the past four seasons, which is exactly what it sounds like. In order to make this sponsorship work, however, Amar’e Stoudemire just needs to keep his gay slur tweets to a minimum.

MADD: What a statement it would be if Mothers Against Drunk Driving sponsored the NBA jersey logos. Knicks guard Jason Kidd and analysts Jalen Rose and Charles Barkley would certainly get the point. Anheuser-Busch is classy, too. They’d allow it.

Dita Eyewear: Amar’e Stoudemire, Kevin Durant, Russell Westbrook, Dwyane Wade and LeBron James have been the biggest supporters of geeky no-lens or clear-lens glasses with thick frames. Although these players have worn many brands, James and Wade (recent NBA champions) have both worn Dita glasses, hanging around the $500 to $600 range per pair. NBA players wouldn’t have to wear the glasses, obviously, but the extra exposure would please the brand. Dita’s main clause in the contract: Referees are not allowed to wear these glasses, as poor calls during gameplay would reflect poorly on the company.

Shake Weight: Just because. It’s funny.

Ace Wraps: Hey basketball fans. Next next time you decide to punch a fire hydrant like Amar’e Stoudemire, Ace has you covered!

Schick: In October 2005, David Stern implemented a mandatory dress code for all NBA and D-League players. Jerseys, jeans, hats, do-rags and large jewelry items — among other items — were banned when players arrive or depart a scheduled game or are on the bench injured. But I’m not sure why Stern stopped there. That’s where Schick needs to step in and have a talk with the commissioner. Anthony Davis (unibrow) and James Harden (beard) probably wouldn’t be too happy, so Schick has to be clever. Head and Shoulders: The anti-dandruff shampoo has already made its way onto the scalps of Michael Phelps, Joe Mauer and Troy Polamalu in commercials and advertisements. It’s time to get into the NBA. Maybe LeBron James wouldn’t benefit too much from it (enter receding hairline joke here) but there are some players who sport some crazy hairdos in the NBA: Joakim Noah, Pau Gasol, Steve Nash, Anderson Verejao, Robin Lopez and Chris Andersen. Put a patch on their jersey, maybe they’ll use the shampoo, and fans will want to do the same. In theory, anyway.

Anything Mark Cuban invests in: Because it would be hilarious to see an ad for the company called “I Want to Draw a Cat For You.” Yes, that’s a real company. And yes, Cuban invested in it.