User:Aastha Mohnani/sandbox

Expansion:
On March 2017, Havmor planned an investment of around 200 crore rupees in order to expand in North and South Indian Markets. Havmor currently operates in 14 states which are largely in West, Southwest and Middle East India. The investment will ensure on doubling up the production capacity of the firm to 1 lakh litres per day and will help company step outside Gujarat for production purpose. The investment will be divided into two segments for creating a production unit in Faridabad to cater north Indian markets and other in a South Indian region. The expansion aimed at increasing the turnover from 400 crore to 1000 crore by 2020.

Acquisition:
The deal with South Korean company Lotte was initiated for investment for expansion but at last it resulted in 100% acquisition of Havmor by the firm. The very famous confectionary company took over Havmor to increase its market in India. Lotte confectionery is a part of Lotte group of companies dealing in Food and Beverage Industry. On 23th November, 2017 the deal closed at 1020 crore which is 2.5 times the worth of Havmor. Managing director Ankit Chona said that “He trusts Lotte Company as it will take Havmor ahead. The deal was made at 100% employee retaining condition which shows that Havmor is not just a company to Ankit Chona but it is a family created in last 73 years. Only the ice cream segment that is Havmor Ice Creams Pvt. Ltd. has been sold but the fast food chain and restaurant segment that is Havmor Restaurants Pvt. Ltd. will be still operated by Havmor.

Advertising:
Havmor is known for one of the most creative advertisement campaigns where two of its short film campaigns namely RJ and The 12th Man portray the idea of Goodness the World Deserves expressing their quality standard and how company looks forward on serving the same to the world. Both these advertisements have been remarked as creative advertisements by Campaign Of The World organization. Further to promote their existence as one and only non-dairy ice cream company with 100% milk ice cream production in Indian ice cream market they have come forward with the Cool Gaiz Ad campaign where two cows eat make and breathe ice cream. This suggests that company makes pure milk ice cream under #MadeofMilk. The ad campaign was designed by Creativeland Company known for creative and influential advertisements. And to gain confidence of customers Havmor under the #TheCoolestsummerjob invites consumers to create and experiment flavors of ice cream with the company.

Food Products:
Havmor has not only specialized in ice creams but it further has set a benchmark in fast food serving and cuisines at its restaurants. The well-known specialties include Chana Puri, Stuffed Ravioli and baked Spinach and cheese dumplings, Dal Makhani, Tabasco and BBQ Paneer Pizza and many more delicacies. Customers are served with premium quality of starters, sizzlers, stone fried pizzas, soups, world cuisines and the list is on.