User:Abbeeee/Pinkwashing (breast cancer)

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To detect 'pinkwashing' some questions to ask are "How much money is going to breast cancer research?, What company will get the funds?, and Does the companies mission reflect the marketing done?"

Something to look out for when trying to detect pink washing is the social feminist theory. “Social feminist theory emphasizes differences between women and men due to their socialization, and suggests that gender is a social outcome, an accomplishment, and essentially a relational concept. Social feminism respects women’s knowledge as unique and valid, including feminine and feminist experiences, and introduces the likelihood of gendered entrepreneurial identities” (Coleman et al., 2018, p. 8). Because breast cancer is mainly found in women, most companies that utilize this strategy are company's that have a higher female audience.