User:Abbsgmoore/sandbox

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements, brand collaborations, and personalized content creation. Influencer marketing is different from other types of marketing because of the concept influencer. Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and on social media. The purpose of Influencer Marketing is to market a product or service to their amount of followers whether they are Micro, Macro, or Mega influencers. More well known brands will require someone more in the Macro, Mega influencer range due to their amount of followers. Whereas a smaller business who can not afford to have a Mega Influencer would look at sponsoring a Micro influencer. While there is a huge range, they all are doing to same job for the company, advertising.

Advantages & Disadvantages to Influencer Marketing